If you want your audience to discover your content, then you need to use the words and phrases they are searching for to find you.
The best way to find out what words your customers use when searching for your product or service is to talk to them directly. Or talk to salespeople and customer service representatives who interact with customers on a daily basis.
What problems do your customers?
Finding out how your customers are talking about your product or service will inevitably lead you to the problems they need to solve. You can uncover this treasure trove of content ideas by:
– You talk to your customers.
– Include feedback forms.
– You check reviews on your site and on competitor sites.
– Read sites like Quora and Reddit. Or browse the People Also Ask page on Google.
If your customers are expressing issues with your products or services, you can bet they are also looking for solutions to those issues online . Use these pain points to create content that will help the user.
What is the search volume?
Search volume provides a guide to how many times a keyword is searched per month. These volumes are not exact and results vary from tool to tool.
If you’ve done your homework and found answers to the first and/or second questions, but you find that your keywords return zero search volume, you should write content.
You know it will help your audience, so why not write it?
Even if the content doesn’t rank high in the SERPs, you have text that can complement other marketing activities, such as emails, social media, or even content that sellers can send out to potential buyers.
Additionally, you may be surprised by low-frequency keywords.
The usefulness values of any search term will be revealed to you by tracking tools like Google Search Console (GSC) . You can filter by page here and see how many clicks and impressions your content received. Scroll down to find all the queries that showed up your content. This strategy is also ideal for identifying customer needs. Drilling into the data and seeing what people are searching for “in the real world” will give you better insight.
How competitive is the keyword?
Keyword tools offer metrics that evaluate how difficult a keyword is to rank for. Generally, their data is based on how many backlinks the articles being ranked have – many backlinks to a page equals a higher difficulty score .
The problem is that backlinks are just one factor in a very complex algorithm.
The general rule is that generic keywords (keywords with one or two words) will rank worse than longer-tail keywords (4+ words).
While I think it’s helpful to consider how competitive a keyword is, it’s better to ask yourself what users want when they search for that keyword . What is the intent behind the search?
Question 5: What is the intent of the search?
Combining understanding what your customers are looking for and why they are looking for it will take your SEO strategies to another level.
Let’s look at an example so you can use long-tail keywords and search intent to your advantage.
If you’re selling an email cambodia mobile database marketing tool, you might want to avoid the keyword “email marketing” in favor of a long-tail keyword, such as “email marketing tips for small businesses.”
You can guess the defined search intent . Email marketing is a very broad term. It’s not clear what anyone wants. We can gather some data to support this by heading to Google, searching for a keyword, and seeing what comes back.
With billions of searches for the term “email marketing” that Google has, the intent of the search is still unclear, so it will provide a variety of answers:
- What is email marketing?
- How to get started.
- Campaign examples.
Plus, related questions that people ask.
Search results for the keyword
Google itself does not know google offers performance max for travel destinations exactly what information to provide to the user.
However, the results change significantly when searching for longer keywords, such as “email marketing tips for small businesses,” as the search intent becomes clearer.
You don’t need Google to understand cpa email list who is searching for what and what they want. The user wants tips, lists, how-tos, and expert advice on how to get the most out of email marketing tips.
It never hurts to look at the SERPs
Before you start writing content. Some of the keywords might surprise you. Plus, we know that Google wants to provide the most useful content possible and has tested content that resonates with this type of search, so the hard work is done.
If you search for a keyword and How does my audience Google offers you email tips in the form of lists, write them.
