Performance Max for travel destinations creates ads in multiple formats that automatically appear across Google channels and inventory, including Maps, Search, YouTube, and Hotel Ads
What does Performance Max offer for travel destinations?
- Performance Max for travel destinations can help hotels create ads in multiple formats and reach more travelers in a single campaign across YouTube, Display, Search, Discover, Gmail, and Maps.
- Advertisers select hotels bosnia and herzegovina mobile database from a map using the hotel selector during campaign setup. A single campaign can support up to 100 hotels with different locations, images, and messaging.
- It tracks and shares campaign performance for each location, helping hotels see what’s working. Advertisers can also view traffic by hotel to better understand demand across locations.
Ads in multiple formats
Performance Max for travel lets you create PPC ads in multiple formats for travel destinations. Ads automatically appear across multiple Google channels and inventory, including Google Maps, search, YouTube, and hotel ads.
During campaign setup, users can select a hotel from a map using the hotel selector provided by Performance Max . The improve your click-through rate on google ads platform then pre-populates ads for that hotel, containing creative elements such as text, images, and URLs in each format. Users can choose to edit any of these pre-populated assets or upload their own instead.
Hotel-level reporting
The Insights page can help you better understand your business, customers, and performance. One feature, the search term report, shows you what guests are searching for when they see your ad.
Performance Max for travel destinations extends this by providing simplified property-level reporting and recommendations cpa email list for traveler-focused campaigns. With the ability to support up to 100 hotels at once, a single campaign pre-populates with recommended creative assets, such as images and messaging, for each location. Additionally, the Hotels tab measures and shares campaign performance for each property.
What will you use Performance Max for travel destinations?
Performance Max for travel simplifies the process of creating hotel campaigns, allowing advertisers and brands to save time and streamline their workflows . Second, they provide access to various Google channels and inventory, including Google Maps, search, YouTube, and hotel ads, which can help increase their reach and improve their visibility.
Property-level reporting and campaign Google offers Performance recommendations are designed specifically for travel and can provide budget optimization recommendations.
