Unfortunately, as customers become more active, so does the competition, so you have to find new ways to take your holiday marketing to the next level in order to stand out.
Luckily, there are a variety of ways to amp up your holiday marketing to boost sales. Ready to succeed during the busiest time of the year? Check out these ideas to improve your holiday marketing.
1. Improve customer experience
Customer service is crucial during sms services the holiday season, and you can use your marketing skills to improve customer service throughout the season and the rest of the year. For example, you can enhance the experience by reducing the stress your customers may feel during the holiday season.
How you improve your customer experience may depend on the type of business you operate. For example, a local company could improve their on-site sales experience by providing more customer service staff.
Meanwhile, online businesses are likely to produce more content during the holiday season to make shopping easier.
2. Start early
Always start your holiday marketing early. You should start planning your holiday marketing strategy as soon as possible to help you develop your broadest plans and goals.
Most people start thinking about gift giving in early November when the holiday season begins. Therefore, you should launch your seasonal marketing campaign early to create a buzz.
Your holiday marketing campaign should be launched before November to help early shoppers easily find gifts for friends and family.
3. Use email marketing
Email marketing is one of the highest converting strategies available to businesses. Because you collect first-party customer data through your website, and they have to give you permission to contact them, email marketing allows you to target customers who actually want to hear from your business.
It’s therefore more effective than intrusive ads that customers have trained themselves to ignore, and allows you to remind potential customers of all the great holiday deals you have going on.
4. Use redirects
Retargeting customers who have already visited your website or specific product pages can help you convert them.
Customers are more likely to make a purchase after they’ve interacted with a brand at least two to three times, so while your website may not convert the first time, it’s more likely to result in a purchase and increase your conversion rate when your audience visits your site a second time.
There create gamified popups to double your conversion rate are a number of ways to retarget your customers, including social media and Google ads, but the method that works best for you will depend on your skills and how much time your customers spend online.
5. Show the festive atmosphere
It’s cheaper to reuse ads over several months, but during the holiday season, your ads and marketing materials should be more festive to attract customers.
The holidays are an ideal time to make some changes to your website and social media content to make them more appealing and showcase your unique brand identity. You can add a homepage banner or pop-up to your website with exclusive holiday deals and promotions.
Additionally, you can highlight products that are suitable as gifts. Depending on your business, not everything you sell will make a good holiday gift.
For example, if you sell personal hygiene products, it’s unlikely that people would be willing to buy their loved one’s deodorant for the holidays. However, in this example, you could promote travel-sized personal hygiene products, such as body wash or any smaller product that could be used as a Christmas stocking filler.
6. Review last year’s activities
If you worked on holiday marketing last year, you should take a look back before you start planning. Using data from previous campaigns can help you make more informed decisions about where to spend your budget and what types of content, ads, and emails work best.
Additionally, you should always review your campaign while it’s ongoing to ensure you can make changes to improve conversions and boost engagement.
7. Prepare for more traffic
Since your website is a valuable marketing and sales tool, it’s imperative that it performs well during the holiday season. Unfortunately, an influx of traffic can cause your website to crash or slow down, affecting your website’s overall user experience (UX).
If your website can’t handle more traffic and slows down, you’ll lose customers quickly. Remember, users may be on their phones or desktops and don’t want to wait for your website to load.
If you offer similar products to other businesses, you could easily lose holiday shoppers with poor site performance.
If you’re not sure if your website can handle the influx of traffic, you can work with a developer to help make your site faster.
8. Segment your audience
When using email marketing or audience targeting, it’s important to segment your audience based on factors like recently viewed products, demographics, and the actions they’ve taken on your website.
Segmenting your audience japan data can help you convert more customers by providing a more personalized experience. Of course, how you decide to segment your customers depends on your business, but the simplest way is to segment your customers based on how recently they purchased or viewed your product.
9. Check out the competition
One of the best ways to help you determine what type of holiday marketing strategy is effective is to look at some of your competitors.
Make a list of your main competitors and review their social media, advertising, and website graphics to determine the type of marketing they use to attract customers.
Of course, you shouldn’t steal their ideas or copy their designs or messaging, but you can identify the types of promotions that work well and decide if they’re a good fit for your business.
Improve Your Holiday Marketing
One of the most important things to do when planning your holiday marketing strategy is to review last year’s strategy to determine what worked and what didn’t. If your audience hasn’t changed, you can use some of the same elements in this year’s strategy and try new marketing campaigns to improve on last year’s results.
About the Author: Ashley Nelson is a freelance writer who enjoys sharing knowledge about general business, marketing, lifestyle, health, and financial tips. In her free time, she enjoys being outdoors, reading, or getting lost in her favorite music.