Considering the ever-changing consumer behavior, it’s quite difficult to rise above the overwhelming ocean of content. If you’re in the e-commerce industry, you always need to double up because visitors tend to jump from one place to another until they find the deal that suits them best.
If you’re already using website popups , contact forms, targeted opt-ins, and other similar channels, you’re doing it right. For example, exit popups can effectively reduce shopping cart abandonment rates by up to 50% . Not to bulk sms master mention that some companies have had success implementing popups, which has resulted in increased conversion rates.
The good news is that while you’re getting positive results from your current conversion strategy, there’s more to the usual popups you display.
Poptin recently launched its newest feature that enables you to easily create gamified popups. It takes your popup strategy to a whole new and exciting level. Learn what gamified popups are and how it can help you double your conversions in no time.
What are gamification pop-ups?
Gamification might be new to you, but it’s all about using game elements in non-game scenarios to grab the attention of potential customers.
Gamified popups appeal to almost all ages. It taps into everyone’s innate love of rewards and competition. By using gamified popups, you can double your chances of getting noticed while increasing brand awareness and engagement.
Some popular types of gamified popups are also available on Poptin, as follows:
- Select Gift Popup. This will display a popup with a gift element. The visitor just needs to click on the gift of his choice and the offer will appear. You can even provide an email field to grow your subscriber list through the gift popup.
- Spinning Wheel Popup . This type is one of the most common gamification popups. A lot of people call it the Wheel of Fortune popup. It displays a spinning wheel with all the amazing offers your brand has to offer. All you have to do is spin it to get a chance to win. With just one click, the Spinning Wheel popup will turn and stop on the prize.
- Scratch Card Popup. A scratch card popup is just as attractive, you can let your visitors unveil a surprise by virtually scratching the card on your website screen. This scratch-off popup is easy to create and customize.
Why should you create gamified popups?
Aside from the fact that gamified popups are also easy to create, you can also check out these benefits to see why you should consider gamified popups as part of your future conversion strategy.
Increase email signups
With gamified popups, you can spark your customers’ curiosity about what they can get from the discount popup and greatly encourage them to participate at all costs so they don’t lose anything. Of course, they don’t mind providing their email address to complete the task. This way you’ll have better email marketing conversions.
Appeal to all ages
When creating a pop-up, we usually think about the specific age group we want to target. However, with a gamified pop-up, even people outside of the target audience will be interested because it is easy to understand.
Increase engagement
Compared to popups that simply ask for customer information, gamified popups offer an interactive way to communicate with your visitors.
Increase sales
Gamified the best new year pop-up ideas for holiday events popups allow you to offer promotional offers, coupon codes, free shipping discounts, vouchers, etc. Such branded products can speed up the conversion from visitors to customers when you attract them with relevant promotions.
How to create a gamified pop-up popup
Poptin provides you with a user-friendly, code-free popup builder to create gamified popups in minutes. It has many customization options, triggers, targeting rules and other powerful features to unleash the maximum potential of your design.
With Poptin, you can create spinning wheel popups, scratch off popups, and pick a gift popups. You can use pre-made templates, so there’s no need to do anything from scratch.
Here are some key points you need to do:
- Log in using your Poptin account.
- Create a new popup and select your gamification popup template
- Customize the template to your liking
- Add/edit your message and branded products you will offer to visitors
- In your triggers and targeting rules
- Publish and your game will pop up!
It’s so easy! If you feel like you’re not achieving the expected results in the initial stages, you can always run AB tests and track your performance through Poptin’s built-in analytics .
You can also create email autoresponders with Poptin to add winning codes and prize tags via merge tags.
wrap up!
Gamified popups are an japan data advancement that can help you achieve better conversion rates, drive more email signups, get more leads, and increase customer engagement.
To discover more conversion optimization options and tools, sign up with Poptin to access a long list of powerful features to help your business grow!
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