Inbound marketing requires emails: Only digital messages can easily and specifically address personas and target groups. This builds trust and can generate new customers. Most marketers believe in the impact of their email content. Why good email design But in addition to the text, it’s important to remember: design is just as important for a successful message! The first visual impression alone determines whether an email is read or not. And this ambitious goal of an optimal open rate determines everything in email marketing.
Using emails: Technical basics
No matter how you create your emails, technology is the hungary phone number library first thing that determines how they look to the recipient.
This fact becomes understandable when you consider the sheer number of IT seo and content marketing work together in perfect symbiosis tools available to internet users. Email clients include G-Mail, Outlook, and T-Online. All of these clients are inherently different and display the same email differently. Often, individual design elements even disappear because the program’s parameters cannot display them.
The task of companies is therefore to design emails with effective design and whose key elements are displayed correctly – across all clients.
First, important tips:
- At the programming level, you should design emails in HTML, using flexible tables . This will avoid using CSS formatting and JavaScript. Both are prone to misrepresentation.
- Always include alt text for images. This way, readers know what an image is supposed to represent if it fails to load and display.
- And in case the email arrives unreadable to the recipient despite everything, the best solution is a link to open the email directly in the browser.
At this point, the possibility of inbound software is worth mentioning. Why good email design germany cell number Platforms like HubSpot not only optimize email templates and their design, but also utilize workflows for automated sending or facilitate the planning of campaigns and the organization of entire email newsletters.
