Buyer Persona is a profile that represents your ideal customer. Companies use them to identify potential buyers in a practical and simple way. Developing this tool will facilitate processes for marketing, sales and customer service areas.
Below we will tell you more about what Buyer Personas are and their role in digital marketing. Keep reading!
Buyer Persona, definition
A Buyer Persona is a semi-fictional representation of your ideal client. This profile is developed according to certain characteristics of the market interested in your product or service.
This recreation of the ideal client helps define which germany phone number list consumers you want to attract and convert. In addition, it contributes to humanizing and understanding that target audience in greater depth .
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How do I start creating my ideal client?
To build your buyer persona template, it’s important to draw on internal and external sources . Gather information about your industry, talk to your teams, analyze the competition, and consider your own knowledge of your current customers.
You can create different prospects and templates, but start small with the perspective of who you think your ideal client is.
We recommend the following tips:
- Analyze your database to determine which users, based on certain behavior, are the type of customer who completes the desired journey on your site .
- Create interviews and surveys to obtain information directly. You can do it by phone, email or any other means. The important thing is to discover what they like about your brand.
- Use contact forms that capture relevant attribution model in cross channel marketing information about the buyer’s profile.
- Work as a team with all areas to obtain sales, service and marketing data.
- Pay attention to social media , they are very useful for obtaining data about the community. Identify that outstanding Facebook fan who has bought from you and always comments and supports you, contact them to learn more about their interests and don’t forget to compensate them for their response.
Get to know an example of a Buyer Persona
Below we leave you an example of what the final result looks like after the process of creating a Buyer Persona:
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The role of buyer personas in inbound marketing
Buyer Persona profiles help you better understand existing and potential customers. They allow you to create
and plan content that is interesting to your target audience , allowing you to personalize messages according to the
different segments of your audience.
By knowing your prospects, you have the opportunity to define specific and personalized content to attract them.
Through Buyer Personas you understand how to communicate with your customers , how you should
develop your products and/or services and how to offer them according to their needs, behaviors and concerns.
By creating an appropriate Buyer Persona, your marketing united kingdom data efforts will be successful, as you will be
able to gain a detailed insight into the biographical, demographic, circumstantial and psychological profile of your
customers. The more you know your customers, the better you will be able to communicate with them.
Depending on the type of business you develop, you can have one, two or more profiles, and can even reach 20.
You should keep in mind that there is another type of Buyer Persona that can help you enhance inbound marketing processes: negative Buyer Personas. With them, you will have the advantage of better segmenting your contact groups, excluding them from specific campaigns.
