The main purpose of Instagram collecting the above signals is to infer whether users will interact with a post, so as to decide whether to push this post. is: Will users spend time browsing the content? Will users like, comment and collect this post? Will users click into the publisher’s profile? In short, the more likely users are to interact with a post, the higher the ranking of this post will be.
The key to ranking is to increase user interaction rate
To improve your Instagram post ranking, you must first convince Instagram that your audience is likely to interact with your post. In addition to the content and popularity of the post, this also depends on the audience’s past interaction with your brand. To increase audience brand engagement on Instagram, marketers can consider the following points:
Carousels have an engagement rate times
higher than regular posts
According to Hootsuite’s research , carousel posts have a x higher interaction rate and . x higher reach rate than other posts. Carousel posts also provide users with richer bc data hong kong information, increasing their incentive to share and collect posts. For promoting products, carousel posts allow users to understand product details from multiple angles, making them more confident and willing to buy; and for informational posts, carousel posts can also provide more detail information.
Brands publish Instagram posts once
a day on average. To keep the audience fresh about more power in decision making brand content, it is necessary to constantly explore new themes, angles and methods to create content. Marketers can try different types of formats single-image posts, IGTV, Stories, etc. to see which themes and formats are best. In addition, certain types of posts, such as tutorial videos and giveaways, are more uk data likely to attract audience collections and interactions.
In addition to brands, audiences are also content creators
Brands should view Instagram as a platform for mutual communication with the audience, rather than a one-way information distribution platform. Encouraging the audience to share and collect their posts is important, but brands can also use the content post by the audience to promote interaction.