Depending on the App and its focus and usefulness, various Email Marketing strategies can be implemented to promote it and grow your project in a short time. Let’s look at some examples.
Direct sales strategy:
It consists of sending a commercial email to sell a specific product or service. In this case, it would be offering the App itself with a direct link to the download Landing Page or the official Website. You can also include the download link of the app store from which the digital solution is distributed.
You can also use this type of mailing to show the daily offers in the applica advertising database tion so that the user can purchase products or services in it, it is even a good idea to add promotions and discounts . Try to make it as visual as possible, with a brief description and the price.
An interesting option when creating
Newsletter following this strategy is the use of writing techniques such as storytelling , which usually works very well.
Pre-acquisition strategy:
Perfect for closing conversions that don’t necessarily have to be a direct sale, such as vietnam data a meeting, a call, etc. You can send a reminder to use the App, inform users of the opportunities they can take advantage of or lose if they don’t interact with the application, present them with new features and even send them extra points for completing levels or actions.
Inbound Marketing Strategies:
A good alternative is to show testimonials from other users to increas the budget includes marketing costs e credibility and trust in your community. If you want to expand even more, you can carry out collaborations and joint actions with other applications (such as advertising in their Newsletters).
Break the download records
These are emails that contain content with a lot of added value for the subscriber. The final objective is to generate in them the need to purchase a product or service that you offer. To do this, you can send them quick guides for using the App once they download it or eBooks with related and practical content .