We could talk forever about how effective and profitable email marketing is, but in the spirit of attracting potential customers, let’s focus on the numbers.
Research shows that 60% of consumers want to hear from brands via email and opt-in to email marketing . But how can you set yourself up for inbox success?
1. Leverage interactive content
Did you know that the number of emails sent daily is expected to increase to 392.5 billion by 2026? That being said, your email marketing ecuador phone number library most likely won’t generate leads instantly, but you can stand out with interactive content.
Incorporating interactive content into your email marketing strategy can create a dynamic experience that both educates and entertains your readers and keeps them engaged with your brand.
It’s reported that interactive content attracts 52.6% more engagement than static content. Examples of interactive content you can include in your emails include:
- Polls
- Psychological Tests
- Embedded Video
- Image Carousel
- Animated Call to Action (CTA) Button
- Countdown timer
Check out this example from Xfinity, which shows buttons for navigating between images.
4. Connect with your audience through visuals
Did you know that it only takes 13 milliseconds for our brain to process an image? With people’s attention spans getting shorter and which campaigns are most successful? other information occupying your ideal client’s time, it’s important to make the most of your email space with images. Adding an appealing image may be the only thing that connects you with a potential email lead .
Here are some tips for using visuals to engage email leads:
- Captivate at first glance: Use high-quality, relevant images that immediately grab attention and relate directly to your email message.
- Break up the text: Avoid using long paragraphs of text as they can overwhelm the reader. Instead, use images strategically to break up the content, making it easier to understand and more visually appealing.
Optimize for mobile devices: A large portion of emails are opened on mobile devices. Make sure your images are appropriately sized and display well on all screen sizes.
Convert subscribers into leads
Luckily, there are several different business sale lead options that can help your subscribers go from sitting on the sidelines to making an informed decision and becoming customers. At Campaign Monitor, we like to simplify all the options down to our three favorite email marketing must-haves: segmentation, personalization, and automation. We’ll dive into examples of each together, but for now, here’s what you need to know:
User segmentation is the key to consistently sharing relevant content that readers will continue to engage with.
Personalization shifts the focus from your brand to your subscribers. (Spoiler alert: they’ll love this!)
Save time and increase efficiency Helping you scale your current efforts for optimal success.
