“How do we increase traffic to our website?”, “How can we be found online by potential customers traffic for the website who aren’t yet familiar with our company?” We hear these and similar questions very frequently from our clients. Of course, we could advise them to invest money in SEO measures, which would certainly yield quick, short-term results. However, a company blog is much more helpful in building organic reach and thus maintaining long-term online visibility.
According to a study by Sistrix CEO Johannes Beus , around 88 percent estonia phone number library of all Google users only click on websites on the first page of their search results. Therefore, improving your ranking should be one of your most important goals to increase traffic to your website in the long term.
But how can you achieve this goal for your website?
How do potential customers find your website?
To generate more traffic to your website through a blog, let’s start with two simple questions:
- How many pages does your website have?
- How often do you change the content on your website or add new pages?
Let’s assume that you have a manageable number of websites and that the iot also has implications for many industries you don’t regularly update them because your content doesn’t change often. This will result in Google’s crawlers viewing your website as outdated. Naturally, your online ranking will drop, and potential traffic for the website visitors will get their information from other sites.
You can prevent this by developing a company blog. By posting regularly, you keep your website up-to-date. This will increase crawler rankings. This automatically improves your online visibility and generates more traffic to your website.
A blog increases the touchpoints on the web
A blog post is often the first point of contact a potential customer has with germany cell number your company. Imagine a potential customer identifies a problem they want to solve. They then conduct online research and find some relevant search results. Since you can offer them a solution thanks to your new blog post, your website will appear in their search results. If you then write a compelling headline and a good meta description, the chances are pretty good that your potential customer will click on the link to your article.
Publish a weekly blog post addressing your buyer persona’s challenges, pain points, and questions . Then, each week, create a new page that can be indexed by Google. With each new page, you increase your chances of being found online by potential customers. You now offer potential customers answers to their questions, thus establishing initial contact with them.
