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Developing relevant content is key for companies that want to work in the online world, increase business opportunities and become a reference in the market.
To do this, you need to pay attention to some details that will guide the creation of these materials and define the success of your communication strategies.
We have separated some details that need to be well-aligned before production begins and that will ensure that relevant content will meet the needs of your audience.
Keep reading!
1. Define your persona
To create relevant content, you need to understand who your target audience is and what type of content these people consume.
To do this, you need to define cambodia email list your personas and identify what their greatest needs and doubts are, and how your company can help each of them.
Personas are semi-fictional profiles of your ideal customers. It is possible that your company has more than one persona, which is why you need to create profiles and pay attention to content that is relevant to each of these groups.
2. Do good keyword research
Now that you know your personas, it’s time to do some good keyword research.
2. Consideration
In the second stage of the zero moment of truth (zmot) consumer journey, the consumer is already aware of their problem and has already informed themselves about possible solutions that can help them. This is the moment when they begin to consider solutions and look for those that are most interesting, practical and cost-effective.
This is a critica l agb directory moment, as it is when your company needs, before anything else, to communicate with the customer and ensure that it will be in the consumer’s mind at the time of the purchase decision.