Video accounts for more than 80% of global mobile Internet traffic, which shows the importance of video content. As a result, 86% of businesses use video content as an effective marketing and advertising method.
Competition in video marketing has become so fierce that new video sharing services appear on a regular basis.Video MarketingIt’s crucial in this situation. You can’t just shoot a film and send it around the world.
Instagram and TikTok are both popular social platforms that are best suited forVideo MarketingHaving an account with one of these is so important whatsapp blasting that many small businesses try toBuy Instagram or TikTok accountsGet a huge following instantly.
Instagram Reels is very similar to TikTok when it comes to short videos; therefore, it’s crucial to understand their differences, especially if you own a startup or small business.
We’ll compare them in this post to help you decide which one is best for your business.
What is TikTok?
TikTok is a Chinese short video sharing website and app that allows users to create and share funny movies.
It is one of the newest video sharing apps on the market and is also the fastest growing app worldwide, especially in the United States.
Although there are already several video sharing platforms such as YouTube and Instagram, it has the potential to quickly become popular among young people and businesses.
TikTok is one of the most popular video marketing platforms.Live on TikTokCan help businesses build a strong online presence.
What are Instagram Reels?
Instagram’s Reels is one of the newest video-sharing social media tools. It focuses on short videos, as Instagram currently has many video-friendly features, including IGTV, Stories, Live, and Feed.
The main motivation for launching Reels is said to be to compete with TikTok’s popularity, which has sparked fierce competition in the social media entertainment video space.
TikTok vs Instagram Statistics Comparison
It’s best to first take a look at some key metrics of these two well-known platforms to understand how they work.
Of course, Reels is an Instagram feature the task of risk managers is to conduct research and inherits its key metrics. Here’s a breakdown of the two sites’ most important stats.
Tik Tok Statistics
- TikTok already has more than 65 billion active users worldwide.
- The TikTok app is installed on more than 200 million phones.
- More than 60% of TikTok users are between 16 and 24 years old.
- TikTok users spend an average of 52 minutes on the app every day.
- TikTok is available to individuals in 155 countries in 75 languages
TikTok vs. IG Reels: Key technical differences
Now that you know how many people use these two famous platforms, it’s time to look at the technical differences.
1. Video length and size
First, you can record movies up to 60 seconds long on TikTok and 30 seconds long on IG Reels. So Tiktok now gives you twice as much time as on Reels.
TikTok videos were initially limited to 15 seconds in length. However, this was later increased to 60 seconds. Fortunately, the company announced that the time limit will be increased again to 3 minutes.
You might think that a 30-second gap is not important, but the behavior of a large number of users has proven it.
Of course, it’s worth noting that Instagram offers various alternatives, such as IGTV, for making Instagram videos of varying lengths, so the 30-second time limit is intentional, encouraging many early adopters to lead users to be more creative.
Even with this limitation, check if you can material data make videos for both platforms andGet creative with Instagram Reels.
2. Editing function
As you know, many users are reluctant to share their movies without filters. Therefore, video editing features are an indispensable element of all video sharing platforms.
If you think the differences between these editing tools and filters on different platforms are minimal, you’d be wrong. You have to look closely to see that TikTok’s filters are far superior to Reels’.