Though you have to remember to search using your blog post’s URL slug only. If you accidentally include the domain name, it won’t show the results for the specific blog post. If you want to check the pages they visited to enter your site, go to Behavior → Site Content → Landing Pages. Here you’ll see which pages they see first when they enter your site. which pages are attracting the most visitors from various sources. google analytics landing pages To view which blog posts are performing well organically, you can use Google Search Console’s Performance page. Just go to your Google Search Console property, then go to Performance → Search Results → then scroll down until you see the QUERIES table → click on PAGES.
google search console pages Here you’ll see
the blog posts that are garnering the top clicks/impressions on Google search results. You can even search for a particular blog post by clicking on the inverted triangle on the upper right side corner of the table to filter the results. From these two essential tools alone, you’ll be able to determine which blog posts are underperforming and have them updated AND enhanced immediately. So, how do we do it? Updating posts as blog writing Now that you’ve determined which blog posts you’ll be updating, you will need to know where to start. I’ve actually written in the past about content augmentation and how to improve an old blog post’s reach.
So, I’ll only be including recent and timely
strategies that I haven’t written about yet in my other posts. Serving intent Intent should now be the primary focus in blog writing when you’re trying to make your posts rank. Historically, keyword optimization was more technical and straightforward where you just needed to put in the keywords in the title tag, meta description, H1, and the body of your content. But as times have changed and Google has continuously improved their machine learning algorithms and content understanding capabilities, serving the right intent for your target keyword is more important than ever. The buzzword for the industry in recent years is “LSI keywords” while this may hold some importance to some extent, it doesn’t necessarily help you with serving intent.
Why? Because in a nutshell, latent semantic
indexing keywords are terms that are conceptually related to your target keyword—so if you’re already writing about your keyword topically—which you should, not focusing on the particular keyword, but the overall topic it covers, you’re automatically targeting LSI keywords without having to research, think, focus, and write about them. Knowing semantic search and serving intent—through manually checking what kind of pages is Google ranking for your target topic or keyword—will not only help you save time and effort but will also help you in determining if you will rank well. There have been many instances in the past where my team and I wrote about a specific keyword or topic while not checking the search results for them.
What happened was we were not able to rank
well for a considerable amount of time canada phone number library because the search results were serving category and product pages instead of content-heavy pages. If we had just understood the right intent to serve, we wouldn’t have had to rewrite and repeat efforts which took more time and energy. Republishing Republishing (and updating) sounds simple but is still an underrated tactic for updating old blog posts. Blog writing doesn’t always have to be about completely new topics, it can be about republishing articles. There are some blog posts that are so outdated that their contents are not even applicable to today’s day and age. Republishing and updating the information contained in that blog post does not only improve its freshness signals but it’s also an opportunity for you to gain more valuable traffic by having otherwise useless blog posts turn into a traffic-attracting one.
For example, here’s a blog post I updated a while
back: 10 things you need to stop doing in your marketing emails This was published in 2015 and I noticed that some of the things I wrote about were already outdated. So I added two more factors and updated the content to be more relevant and accurate. Technical factors This is the easiest and most used tactic for updating old, underperforming blog posts. If you believe that the information of your old blog post is still sufficiently applicable to today’s time, then maybe it just needs a refresher. Maybe your title tag isn’t attracting clicks? Or your meta description doesn’t necessarily imply what the page is about which is why users don’t click on your search results.
Changing them to become more appealing and
adding timely and informative content data analysis is crucial to understanding will sometimes do the trick. Through tactics like the ones I’ve mentioned and the ones I’ve written about before, we’ve achieved more traffic count. One of the best examples I can show is an old and underperforming client blog post that jumped right into their top 10 most visited pages over the course of a year: We did a mix of the tactics I’ve mentioned and optimized the page to be eligible for the featured snippet position. In a matter of a few months, it already gained traffic that’s immensely better than the numbers it used to have. Once it reached the featured snippet spot, it only enjoyed a larger number.
Google has started its close beta phase for a new
feature in Google fans data SearchConsole – Insights. GSC Insights is Google’s way of helping content creators and publishers have a more in-depth understanding of their content’s performance in search and how it is discovered by audiences. So, what exactly does this new feature entail for publishers and content creators? Search Console Insights Search Console Insights is a feature that will give new data sources for publishers and contentcreators so they can understand how their content works in search, how users discover it in search and through the use of different queries/keywords, the links it acquires over time, and how it performs on social media channels. As Google says it: “Search Console Insights is a new experience tailored for audiences discover their site’s content and what resonates with their audiences.