As you can see, a very broad term will bring up an immensely larger volume . But, in return, it will be quite generic. After all, you don’t know if of buying a sweet treat, something chocolate brown or even a recipe.
On the other hand, if you sell chocolate bars and have a lactose-free version, you already know that, most likely, if you reach people who search for that term, the chance of a purchase is much higher!
The idea is to start slowly, to gain relevance and “earn the trust” of Google, to gradually be recogniz and advance positions within organic search.
Semantics Repeating the keyword in the text
therefore, is one of the ways that will make Google’s algorithm understand what your text is about and what your objective is with that content.
However, it is worth mentioning usa email list that there is no point in tirelessly repeating this term throughout the text, as these “excesses” are misinterpret by the search engine — which understands that you want to “force the issue” to attract visitors.
In its 2013 algorithm update (the so-call Hummingbird ), Google began to understand the semantics of words. This made it possible to make content much more enjoyable and less repetitive.
Definitely a win-win for those who are searching and for those who want to be found! Therefore, don’t overdo SEO optimization and always think about the feelings the reader will have when reading your content!
SEO Readability
Another test of empathy a minimum viable product and release it to the market is the so-call readability. In other words, it translates the visual organization of how the information will be arrang.
A text that lacks adb directory connecting words, has very long blocks or is not broken up (whether through images, videos or infographics) becomes tiresome for the reader and, consequently, is abandon. Therefore, it loses relevance in Google!