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The best website relaunch?

A complex process like relaunching your website requires planning and strategy. The best website relaunch In short, there are four necessary phases:

  1. Analysis:
    You need to determine how you want to present yourself. Who should visit your website? How you want to differentiate yourself from competitors. What do they still like about your existing website? And what absolutely needs to change.
    This will clarify your goals.

Conception:

Your own requirements must be reconciled with the needs of macedonia phone number library website visitors and the company’s content strategy.
This will clarify your strategy.

  1. Design:
    Of course, you should love your website. But the far more important design aspects are the website’s usability, optimization for marketing and sales, and the visitor experience when consuming your content.
    This is how you reach your target audiences.
  2. Technical Implementation:
    First, the programming, followed by subsequent testing and what is a landing page and how to implement it successfully? improvements, ultimately leads to the actual relaunch of the website.
    This is how a classic relaunch works.

There’s no doubt that every relaunch will be a process. But how do you best structure this process?

We recommend first determining the purpose of your website. For many business models, an online presence is a complement to their marketing efforts. The website serves more as a means of self-promotion than as a means of engaging with customers.

But a website can serve multiple purposes.

If direct contact and dialogue with customers and potential new customers are a sgb directory competitive advantage for your business model, then a change in method during the relaunch is recommended. The traditional method is time-consuming, and updates are already due by the time the relaunch is complete.

The Growth Driven Design approach pursues the most direct, lasting contact with your visitors .

Read more about this:

Website Redesign: How does Growth Driven Design work?

Here, the web design and conception aren’t presented as a project that culminates in a relaunch. The best website relaunch Rather, a basic page — called the Launch Pad —is continually designed and improved.
Customers, fans , and you connect as a community. This ideal transforms the website from a project into a work in progress . And from a classic marketing tool into a direct customer channel.

You can find even more information about Growth Driven Design below.

Conclusion

A website relaunch brings a company’s online presence up to date. It affects all websites, their design, media, and materials. Above all, it revises strategy and purpose.

Structural changes, the desire for modernity, or legal requirements are the most common triggers. The objectives can be far more diverse.

Be contemporary. Build a community. Present yourself in the best possible light. Achieve marketing goals and significantly boost sales. – These objectives are paramount. – They conflict with expectations. Visitors expect an experience . An exciting, seamless research experience during their visit. The law requires high levels of customer and data protection.

The website relaunch process begins with extensive analysis. From this, a concept is developed, technically implemented, and designed. The relaunch itself represents the culmination of the process.

There is also a variant as an alternative to the classic approach:
Growth Driven Design .

The goal here is to establish direct, lasting, interactive contact with new and existing customers via the website. As a process, Growth Driven Design never truly reaches its conclusion. Constant change and adaptation make this method a work in progress and, at the same time, a direct tool for modern customer acquisition.

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