If content isn’t informative or doesn’t address your readers’ questions, Source of error even the highest traffic will be useless. If readers aren’t convinced by a company’s expertise, they won’t take the next step, and your conversion rate will plummet.
However, if your text accurately addresses the readers’ needs, you’ll not only generate leads but also improve your Google ranking. This is because the tone, topic, promise, and proposed solution to the problem are all right.
Read here how you can permanently improve your Google ranking.
Too general
For a text to be truly helpful, it should be tailored to the relevant phase of the italy phone number library customer journey . Where in the buying process is the reader? What information do they need at this point? If you write content that’s too general, you risk boring or overwhelming a visitor. It’s better to have different texts for the different phases of the customer journey.
More strategy in B2B? – Here you’ll find valuable tips for your content marketing.
Source of error: TECHNOLOGY
No mobile optimization
On many company websites, the proportion of people browsing on mobile how to use user-generated content in emailing devices is now well over 50 percent, and the trend is rising. However, in the traditional B2B context, Source of error the mobile version of the company website is often overlooked during website checks.
Mobile optimization for company websites requires a mobile-friendly navigation option, scalable photos and videos, and layout adjustments. Responsive design has become the norm. This means your site automatically recognizes the device a visitor is fax lead using to access it. The content and structure of the website then automatically adapt to the screen size of the smartphone or tablet .
Find out everything you need to know about mobile marketing here.
Data protection and security issues
In addition to filling your website, it is essential for a professional Source of error homepage to create the necessary framework in terms of security.
Since 2018, the GDPR has also regulated requirements for companies. For your website, this means not only that certain elements must be compliant with data protection regulations, but also that you must provide information about data processing activities with regard to personal data in a privacy policy.
