Why is it important to keep this in mind when we start doing Partner Marketing? Because it helps you define what actions you can take with an ally so that their clients have a better perception of your brand.
There are different cases in the history of Marketing that testify to how these relationships between allies are the best equation to grow and conquer markets regardless of size.
Among the best known is the strategic
A alliance between Microsoft and IBM , which turned both b updated 2updated 2024 mobile phone number library024 mobile phone number library rands into market leaders. Most people have used a computer with the Microsoft Windows operating system at least once in their lives, right? This is an easily verifiable example of how well Partner Marketing actions can work.
Another interesting case is that of the Starbucks coffee chain and its alliance with Spotify and the Internet provider AT&T . These meeting and coffee tasting places are known for enriching the diner’s experience in multiple ways and that is why they managed to meet the need that today’s user has to be connected at all times, having high-speed Internet to browse from any device.
AT&T has thus been able to reach more than 7,000 of its franchise’s coffee shops, improving the customer experience with Wi-Fi. It also offers a loyalty program for customers who receive curated playlists of songs via the Spotify mobile app.
This new alliance once again
A seeks to ensure that thousands of people continue to choose Starbucks over ot vietnam data her places to have coffee while studying, working, or having fun with friends.
A challenge worth taking on
You know it, the next time you want to reinvent yourself and achieve better results for your business , carry out an appropriate Partner Marketing strategy. Now you have all the keys to put it into practice, so get to work, get ready t people buy products and services to get benefits o reach new audiences in no time! And if you think you could be a good ally for Doppler, contact us from our Partners section and become one of the.