Product advertising in Google search is a convenient service, the principle of which gives online customers the opportunity to evaluate the offers of stores before going to their sites. By entering a query in the search bar, the user immediately sees a number of ads with the product of interest (name, photo, cost and other important data) above the search results of the system.
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Google Shopping ads have a distinct advantage over text ads: photos attract attention, and the stated price reduces the number of irrelevant clicks, so both buyers (time) and sellers (money) win.
Product advertising, finely tuned by experienced specific database by industry PPC specialists, guarantees a significant increase in conversions and a high percentage of click-throughs, as well as a noticeable increase in sales within the established advertising budget.
Benefits of Google Shopping for Business
- High conversion. After reviewing offers from different sellers, users choose the option that suits their conditions. Since buyers searched for the product themselves, calls and applications appear immediately after the ad is launched.
- “Warmed” audience. With the help of targeting, advertising is configured for the target user and is shown by Google only when the buyer’s request matches the information from the feed. Thus, you get a truly “warm” audience, potentially ready to buy.
- Saving on customer acquisition. The difference in the cost of customer acquisition compared to contextual advertising reaches 50% (depending on the niche). For companies with a limited budget, this is essential.
- Cost optimization and large coverage. After launch, there is no need to adjust ads or set up impressions. Ads are generated automatically and are constantly updated. The system recognizes the queries for which they should be displayed itself, so impressions are made for both general phrases and low-frequency ones.
- Flexible settings. You can display ads both for specific categories of the online store and for individual products.
How to Prepare Your Website for Google Product Ads Launch
Preparing for the start of an advertising campaign means that the existing resource meets the requirements of the search engine. In general, marketing list he process of preparation and setup does not present any serious difficulties, but it is always better to involve professionals in these tasks so as not to waste time.
Configuration specialists will have to work with the tasks from the list below:
- preparation of an XML file for downloading data on specific product items;
- exclusion of products that contradict the search engine policy;
- making other edits to the resource to successfully pass moderation (accessible terms of promotions, online payment function in the shopping cart, clear terms of exchange and return of purchases, availability of contact information, etc.);
- setting up a Google Merchant Center account, uploading a feed and passing moderation;
- Setting up a campaign in Google Ads and starting to display ads;
- Providing support and managing 4 ways fitness improves advertising campaigns.
Remember that you should not advertise products that are not in stock.
