For example, the first version of the Airbnb website was a simple landing page, where the founders of the company offer to rent out part of their apartment. All the hotels in San Francisco at that time were overbook, the idea turn out to be successful. Another example: the popular Spotify service at the start of the project could only perform one function – stream music. Interestingly, later they add not only smart algorithms for recommendations and selection of melodies, but also author’s selections.
The ability to follow friends’ music and much more
The Flintstone Method The idea is that you don’t design the entire product, you just create the illusion that it’s fully functional. So Flintstone’s car didn’t have an netherlands phone number library engine, he mov it with his feet. An example is the story of the world-famous Internet portal Zappos. Its founder, Nick Swinmurn, initially simply post photos of shoes from local stores on the site. After receiving an order, he bought the requir pair and sent it to his client.
At the same time, for the buyer, the process look
Completely automat. So Swinmurn test the idea and only then develop a full-flg site, rent a warehouse and purchas shoes. Concierge service In this method, technology is replac by the work of a living person. For example, you want to create an aggregator site for an exclusive professional email list finding people who will walk dogs for money. At the MVP stage, you can assign a special employee: he will start manually searching for those who want to walk dogs and pass on information to those who ne this service.
That is, instead of an automat service
A team of managers works at first. The difference between this approach buy lead and the Flintstone method is that clients will know about the existence of a person who does the main work. Frankenstein method This concept replaces the actual product with a set of existing ready-made solutions.
You put together several services to get
MVP that is as close to your idea as possible. This method is not suitable for all ideas, but in some cases it can be useful. For example, instead of a mobile application, you can create an MVP in the form of a chat bot. Its development will be 3-5 times cheaper. In addition, many MVP functions can be implement using ready-made website or application builders. It is fast and often free.