After you’ve piqued your visitors’ interest with your headline and an image, Landing page highlight it’s time to present your offer in more detail. The focus should always be on the visitor—not on the quality of your offer, products, or services.
Present the benefits of your offer as a company!
Whether you do this in a traditional text, in bullet points, or via video germany phone number library depends on your corporate identity, technical capabilities, and, of course, your individual preferences. It’s important that you answer the following strategic questions:
- Who is my offer intended for?
- How/what can the offer help visitors?
- What questions and objections might arise?
In online marketing, you can often best address the latter question with examples of social proof. This means you should incorporate customer reviews, awards, or even seals of approval into your landing page. This way, you create (not only trust) but also official credibility.
The message and benefits should be immediately apparent. Landing page highlight wireframing tools to help bring your project to life Try the blink test: Can you grasp the essentials between two blinks, i.e., in a maximum of seven seconds?
You should also not forget to give your satisfied leads the opportunity to recommend your landing page via social media channels!
The true art of a landing page is to provide visitors with enough information, yet still encourage them to fill out a form without distraction. Therefore, focus your information on the benefit without sounding like marketing. It’s often necessary to test what works best.
Outlook Content Marketing: What is good content?
Landing Page Purpose: The form
A form is the best way to capture a lead’s personal information into your database. In inbound germany cell number marketing, a powerful landing page can deliver leads to various sales channels through qualified data entries. This is why forms on landing pages are also important.
Your premise completes the conversion path: You’ve offered a lot and invested effort to drive visitors to this page. Landing page highlight Now, in return, they should transfer some (relevant) information. The resulting enthusiasm turns them into leads.
But what should a form look like to increase the conversion rate ?
The following applies here:
- The more fields your form has, the more precisely you can qualify your leads.
- However, more fields also mean higher barriers for the interested party.
- But less means a lower barrier, at the cost of lower lead quality.
- Therefore, someone who tests different forms and decides empirically what works best acts professionally.
- Please also ensure that your form complies with the requirements of mobile marketing and the General Data Protection Regulation.
