August has been a disastrous month. We have easily “lost” 9k. This is something that I have accepted in the past without further ado because we earn money at Christmas. We have to earn money every month. This will put us in a position to grow in order to make the snowball grow.
September is putting new obstacles in front of us. Not all of them are completely new but solving them is becoming more and more urgent.
1 A warehouse to receive the goods
2 Return to the sales level with our old top seller
3 Slimming down the structure we have
A warehouse to receive the goods
I thought we still had more time here but we don’t. Since yesterday I have understood the full gravity of the matter. We are going to email data receive orders from China with a total volume of a small container. Since we are located on narrow streets the trucks cannot be placed at the door for unloading. This is a problem and we are going to need a large warehouse to solve this logistical issue because the orders from China will not be smaller later on but quite the opposite.
Getting back to sales levels with our old top seller
Our top seller was generating an average of 16 sales a day without investing in ads. Right now we are not even half of that volume with ads. This puts us at 25% of the profit we were making previously. Two colour variants were what is quality score in google ads? recently added. Another problem we are having is that the old top seller had almost 100 reviews with an average of 4.3. Right now we have three reviews with an average of 3.4. We have had no new reviews for months. It is exactly the same product!
Slimming down the structure we have
In Spain we have two SLs, in Germany a few more. My ideas for creating beneficial tax structures have created a monster of a structure. I am uk data a collector of SLs. We need to slim down. In Spain I will have to get rid of one SL and in Germany two more. It will also mean that I will have to abandon certain plans to create tax structures that I had in mind. I am having a hard time making the final decision but I have to get my act together.