My perception is that you either do reselling or import your own brand from China. You rarely have mixed models, as is our case. We come from reselling. Today it still accounts for 90% of our turnover, but things are changing. About 12 months ago the percentage was probably still 99%. If all goes well, in 12 months it will be 80%. Does this mean that I think having own brands is better? Let’s see.
Advantages of selling your own brand
I like having my own brands. It’s fun. You know, having fun in business is my weak point because it doesn’t always mean making money. Despite this, there are many advantages to having your own brand:
- Less stock issues : replenishing turkey whatsapp number data stock is much easier because you simply place an order with your factory in China.
- Setting prices freely : not entirely true, but you have more flexibility when setting a price than if there were 40 other sellers selling the same product.
Scalability with Ads :
- We still have to improve this part, but in theory google find out when an article was you have less ceiling because you can grow your business more easily with campaigns.
- Creating an asset : With every successful product you create, you also create a valuable asset within your business. Today, there are many companies that buy successful brands from Amazon.
It is not for nothing that we started with this area and it remains our strongest point. Reselling also has some advantages.
- Getting started is easier – anyone can start a reselling business tomorrow. There are countless products being sold right now at a business near you that you can buy and resell for profit on Amazon.
Advantages of reselling
- Less risk : If you buy existing brands you always uk data have less risk because you know that the products are in demand and sooner or later you will sell them.
- Better planning : This also translates into better sales planning. Thanks to the data that Amazon provides you through its app, you can know how much you are going to sell for a product before buying it.
In short: the advantages of one are the disadvantages of the other. To start, reselling is easier because it allows you to start with little capital. Having your own brand gives you more freedom to act and also to grow. With more potential profit comes more risk. You can’t have one without the other. We are at the stage where we have made a bet. We do it with our own brands but also with Lego. We are going down both paths. Let’s see how things go.