Google evaluates various factors of your online presence and creates a ranking based on them. This includes, among other things, improves your Google ranking the topicality of your website. If Google regularly finds new content that can be indexed, this increases your relevance.
Your website visitors also pay attention to the timeliness of your posts. For example, a reader might immediately close an article that’s already two years old.
Find more tips to improve your Google ranking here!
When creating your blog articles, you should work according to the principle finland phone number library of topic clusters. In your blog posts, you answer all questions on a specific topic. This establishes your status as an expert on that topic.
Answer your buyer persona’s questions and use their language. After all, you’re writing your articles for people, not search engines. Furthermore, search engine algorithms always aim to deliver the right content, at the right time, in the right place, to the right person. They’re perfectly capable of recognizing when content is irrelevant or unhelpful to the reader. And that leads to a lower Google ranking.
So let’s summarize: If you regularly publish new content on your website games the force behind games that’s relevant to your readers, you’ll automatically achieve a better ranking on Google and, consequently, increase traffic to your website. And what better way to achieve this than with a corporate blog?
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A corporate blog stimulates discussions
Posts on your company blog provide the perfect platform for dialogue—for example, between you and your potential customers—by actively encouraging comments. Comments often provide exciting suggestions for further developing your blog or improving your service offerings.
Your blog readers can also serve as multipliers by sharing your content on their social media channels improves your Google ranking and stimulating discussions there as well. Therefore, you should also be active on social media, maintain a presence on the networks, and respond to comments, likes, and shares.
You’ll see: The combination of a company blog and social media works wonders and is an absolute traffic booster!
We’ve created a guide on corporate blogging, with plenty of tips for implementation! Check it out:
More traffic? How to create blog posts optimized for customers and search engines:
Conclusion
Being found as high as possible in Google search is essential for your online germany cell number marketing and for generating website traffic. Share your knowledge! Write blog articles! And invest in organic search!
If you manage to blog regularly, be sure to share your blog posts on your social media channels and encourage discussion. Also, include social sharing buttons so readers can share your articles via social media.
