The content marketing term “user-generated content” holds great potential for strengthening other consumers’ trust in a brand – thanks to the shared experiences and information created by your customers.
Include UGC in your marketing strategy as well
User-generated content can take the form of a photo, video, review, article, or story . It is a post in which satisfied customers share their experiences with your products or services, which you then re-share on your social networks. However, it is often forgotten that this is also great material for an emailing campaign.
Difference compared to collaboration
Imagine a paid social media collaboration. Influencers are paid to promote your products, so people don’t necessarily trust them. And if they don’t know you at all, expect them to do a lot of research on you.
On the other hand, there’s user-generated content. For people to want to do something like that, they have to be really excited about what they’ve gained from you. Because you’re not paying them for it .
Authentic recommendations as number one
Customer-generated content builds belarus mobile database trust with potential clients and creates a new type of content that people simply enjoy . Other benefits include:
- You show that you offer quality. This increases the chance that a customer will choose you over two competing companies.
- People will know your brand. In the online and offline world. And it’s always better when you’re talked about in a better light.
- You will save time on creating content and attract the attention of customers.
- You have the perfect ad at your disposal, and you don’t have to pay for it.
- You increase the trust of potential customers, especially in the online world, where people cannot see or try your products.
Satisfied customers are irreplaceable
Therefore, motivate your satisfied customers to tag you in Reels, write a review or send a photo of themselves with your product. You which campaigns are most successful? can also use the power of hashtags to support UGC, or perhaps prepare a competition . In any case, do not forget to respect copyright. Share content that your customers have given you permission to use.
UGC and email marketing
Customers appreciate seeing your product in action. Imagine you’re interested in athletic shoes. You’ll see a post from a happy customer cpa email list about how they’ve worn these shoes over hills and flats. This will instantly boost your brand trust, compared to just looking at product photos.
If you are introducing a new collection as part of an email campaign , supplement it with posts from satisfied customers. Those who have already purchased from you and were satisfied. Highlight it, for example, as “The previous collection thrilled customers and we firmly believe that this one will be even better.”. Link to reviews or graphically process several of them in the email. Edit videos from Stories and create unique content.
In your newsletter and automation, focus primarily on products that you have positive feedback from your satisfied customers . Choose a few How to use user-generated of the most interesting ones and incorporate them into your message. Once in a while, you can choose the topic of the most popular products for your.
