SEO Migration projects for years. We have seen and experienc a bit of everything. The comments we make above, these 7 points to tackle your migrations, are the result of many years of dication.
Of seeing how some projects
Were really easy and in others huge sacrifices were made in positioning. I hope that at least a few of them help you validate how you want to tackle your next project. Thank you for reading this far and good luck!
Sessions in GA4. Learn what they are
How they have chang, and what you can do with them.
One thing that became clear to all of us when we enter GA4 was that we were not seeing exactly the information we want to see. Accustom to having, in other tools, not only in the previous version of Google Analytics: “GAU”, but in many more, a session-center view , we saw ourselves on the screen with white data cards where everything sound ios database familiar, but nothing was the same. Something like that happen to you too, right?
GA4 is a different construction
More modern and direct. It was, in part, ahead of its time, with proposals that the sector did not yet understand or share. The most radical digitalks expo forum of these: focusing on free events, abandoning the classic marketing session.
In GA4, the concept of session is not the main one
No tool is built around sessions. In GA4, free information is generat and the session is calculat a posteriori bas on this information, with the advantages but also disadvantages that this entails for everyone.
In this article, I want to go over with you
What really chang. What we lost, what new ways we have to recover it (and even overcome it) in some analyses, and why we all have such a hard time snbd host adapting. Will you join me?