The report contains information on the growing focus on customer satisfaction research, using systems, digitalization and artificial intelligence AI. The Business Research Company Market
Research Report shows:
- The size of the market for marketing database research and analysis services has been growing steadily in recent years.
- The value of research in 2024 increased to USD 13.97 billion.
- The average annual growth is 3.0%.
- In the next few years, the growth of the fantuan database marketing research and analysis market will steadily increase by 2.9% year-on-year.
- In 2028 it will amount to $15.64 billion
Main growth factors
- Growing focus on customer satisfaction.
- Growing demand for testing and sampling.
- Systems and data digitization.
Businesses across all industries prioritize increasing profits and expanding their customer base by focusing strongly on customer satisfaction. This strategy is expected to play a significant role in the coming years. Customer satisfaction directly contributes to increased revenue, profitability, and improved customer retention.
Marketing research and analysis services enable companies to achieve these goals:
- after learning about customer opinions
- assessment of key competitors
- monitoring customer satisfaction across multiple channels
- identifying strengths
- identifying areas for improvement
- improving business strategies
The rise of digitalization will be a key driver for why is a cold call template important the marketing research and analysis services market. Digitalization involves the use of digital technologies to transform business models, create new revenue streams, and offer increased value.
The International Database Corporation reports that global digital spending is expected to grow at a compound annual growth rate (CAGR) of 16.3% over the next five years,
reaching $3.4 billion in 2026.
The United States will lead in digital spending, exceeding $1 billion in 2025.
AI will be a significant trend in the marketing research and analysis services industry.
The rapid growth in internet usage has led companies to bulk lead make their products available online.
Consumers rely on reviews, surveys, and questionnaires before making a purchase decision.
AI will play a key role in improving field engagement.
Google Home, Amazon Echo incorporate artificial intelligence into market analysis processes.
Database scientists will play a key role in gathering valuable insights into consumer behavior patterns. This will further increase the popularity of AI in the marketing research and analysis market.