In GA4, the session is no longer intend to be equivalent to clicks and becomes purer but also more complex to analyze. A session in IDs (cookies, app IDs, and other factors to duplicate). This user ID is separat into time periods.
If you spend 25 minutes browsing a website
it no longer matters how many clicks on campaigns or websites you make: you are just one session. And yes, several campaigns coexist in a single session at the same time.
Wow. A change that even makes sense
This, in theory, is very nice. But… where are the clicks in GA4 then? Simple answer: they are not there. That battle has been lost. The tool no office 365 database longer tries to give you clicks by default and that can frustrate more than one. Especially if no one tells you that this is exactly what is happening.
The question arises again and again:
How am I going to believe the data from Google Analytics if I cannot compare it with the clicks that my advertising tool reports to me? A complex conference attendees can learn more about question, which hides many nuances that should be examin. Let’s answer it with another 3 questions:
Why do you start by giving cribility
To a third-party tool where you know nothing about what is happening or how it is measuring and not to the one that you master and where you can see where each piece of data that is measur comes from?
I have always found it curious that
This happens in almost all marketing and acquisition departments. We know that an advertising tool is interest in “decorating” the data it gives you and attributing more success to itself than it really has. Whether because it will charge more or because you snbd host will use it more, it will give you the best possible version of its performance.