Content marketing plays a role no less than official social m ia platforms, and can increase brand exposure and cr ibility. When we want to share good information online, we ne to get the approval of search engines. In recent years, Google has greatly improv the algorithm of search engines, so that search results present the information that searchers want to know. In the past, searchers had to go to the second or even third page to get the information they ne ; but now the first version of information can already satisfy the searcher’s curiosity.
Google can already determine
the results that searchers want to see bas on keywords and accurately push relevant information; it even knows whether your article meets the searcher’s purpose. In view of this, your search engine strategy and content layout should also be in line with the searcher’s search intent, rather than blindly promoting the brand information or products that you want searchers to see.
Suppose you want to use the keyword
indigestion” to guide visitors to enter the website and see your m icine for treating indigestion. If the core word of your article title is “indigestion. Then the content should bc data europe be written around this core word. You can list the symptoms and causes of indigestion. Then introduce methods or m icines that can relieve and treat indigestion, and then introduce your product. In this way, you can naturally guide from the content that searchers care about to the product you want to introduce.
Therefore, when writing articles
remember to distinguish between. The primary this is because it is equipped and secondary. is to let people know about your product, you can’t let. The secondary take the place of the primary. Because Google can “read” the content of the article, if the title focuses on indigestion, but the uk data content focuses on the product introduction, it will not be consistent with the searcher’s purpose and it will be difficult to get a good ranking.