The customer knows which product they are interested in. Don’t let them buy it elsewhere because of an overly complicated ordering system. Simplify each purchase step and don’t ask the customer for unnecessary information.
Don’t hide anything in transport
Before adding a product to the cart, visitors want to know the final price of the product, including shipping, and they are also interested in the situations in which they can get free shipping . Make everything visible “at first glance”.
Reviews increase credibility
Visitors should be able to find user reviews that will boost their trust in the products and the entire e-shop. If you have a lot of negative reviews, it will definitely not increase your credibility. Do everything you can to find out what your physician database customers did not like during their purchase and fix it.
Try to constantly get relevant reviews from your customers . No reviews are a good solution either, and negative ones can easily get lost in a large number of positive reviews.
Deal with unfinished purchases once and for all
Once a potential customer has visited your site once, it means you have caught their attention. Then they decided to buy from you, but for some reason they didn’t complete the order. Respond in time and increase the chance of reversing the customer’s decision.
Prepare a series of emails for visitors with unfinished purchases. And don’t forget to personalize this automated campaign .
Create an email series
Plan individual email campaigns and adapt their tik tok for brands: how to grow your business with the help of this app? content to the specific behavior of visitors on the website.
In practice, it turns out that a series of two to three emails is ideal, which should contain:
- A clear subject line – feel free to use the customer’s name and a call to return to the cart.
- Preheader – this is the text that appears below the subject line of the email. It should generate excitement and interest in returning to make a purchase.
- Cart contents – truthfully list the united kingdom data products that interested the customer enough to put them in the cart, so they will want them again.
- Your brand – to help the reader find their way around more quickly, remind them of your brand, company name, and logo.
Tip: When you send an email to a customer asking them to complete a purchase, include a link or button that says “I already bought it.” Once the customer clicks it, they won’t receive any more emails from the automation.
How to give a friendly nudge to a customer
It’s important to catch prospects in the decision-making stage and let them know they need to hurry back to their online cart. However, be careful about the tone you choose in your email content.
