The desired performance of a website includes connecting with desired customers and providing good service to existing customers. Directly and indirectly Comments and, above all, questions provide the best feedback. Every response demonstrates the effectiveness of your website. A question makes it efficient. Because it not only provides the best opening for a customer relationship, it also directly reveals what your core topic is currently engaging this contact with.
Live chats are a great tool for this. They’re a great way to offer your customers optimal service, connect with new prospects, and generate new leads on your website.
Read more:
Digitalization: Tips for the first live chat on your website
But user insights can also be used on your website itself: In a separate FAQ section on your website, you can provide answers to frequently asked questions from your target audience. The more detailed the answer is—the more pragmatically you address the core of the respective challenge (pain point)—the more useful the content is, and the more likely it is that not only readers but also Google will identify you or your website as an industry expert.
5) Share your knowledge
The most important rule of a good website is that latvia phone number library it should help potential customers and prospects before advertising or selling anything . That’s why blogs and vlogs are created; problem discussions, instructions, and explanations are published on all social media platforms.
How -to guides or short instructions have long been among the most popular content formats online . Directly and indirectly Visual aids and explanatory animations are currently trending. Start creating such guides by providing helpful tips or instructions on topics related to your industry. Keep your advice and topics as up-to-date as possible . This way, you’ll not only engage parts of the online community, but also stay at the top of the online rankings among experts.
For products and services that require a lot of explanation, online training courses are a customer we know almost everything particularly suitable, which you can offer in addition to the content on your website. This way, you can share your knowledge beyond the website content and simultaneously support it.
Read more about this:
B2B Marketing – Why should you offer webinars?
6) Structure your content
Part of preparing for positive website performance lies in structuring your content. Meaningful categories for your products and services are aligned with your visitors’ pain points. As a side effect, your core business also gains clarity. This allows you to channel your expertise and create knowledge clusters, with real help from your content.
In this context, lists are a very informative content format for visitors. Take this fax lead article as an example. It offers a list and follows the formula ” the X best tips/products in area Y. ”
Lists are also popular on social networks. This spreads your content further online, allowing even more people to benefit from your improved understanding of their core competencies and the resulting tips.
In website design, these knowledge clusters are now represented by so-called pillar pages . They are subpages of the website that serve as an umbrella page for a specific aspect of the benefits of your products and services. Additional subpages then reinforce this core information in the pillar, highlighting developments or innovations, for example. (The pillar for this article? – Create a website …)
