User segmentation lets you build email lists that group subscribers with similar characteristics, such as location, age, purchase history, etc. When you create email content specifically targeted to specific groups, your subscribers are more likely to feel understood and, therefore, more willing to listen to you. Relevance can make you stand out and increase your open rates, which can attract new customers over the long term.
For example, Knot sent the following exclusive offer to some of its customers who had previously booked its services:
Sgmenting your audience by demographic allows you to meet them where they are in their daily lives, whether it’s sending birthday month coupons, special Mother’s Day gifts to the ladies on your list, or local recommendations, like this email to Lyft riders in Chicago:
7. Conduct A/B testing
Not sure which phrase will grab your reader’s attention? Wondering if they prefer photos of beaches or mountains? A/B testing brings denmark phone number library experimentation to email marketing, with the ultimate goal of learning more about your ideal customer. By sending two versions of an email and seeing which gets the most engagement, you can continue to refine your lead generation process and convert leads into customers.
At Campaign Monitor, we decided to use A/B testing to see which call to action was more effective. In Group A, we sent the “Get the formula”, while Group B received the simple “Read more”. We found that the more action-oriented “Get the formula” button had a 10% higher click-through rate.
To setup your own A/B test, choose a test variable like image, subject line, or sender name, then send two separate versions to different audiences to see which one gets higher engagement and click-through rates. Use this data to learn more about the details your subscribers enjoy, and be sure to include them in future messages!
8. Personalized Content
Between your initial thought and the creation of an email to communicate that thought, it’s easy to forget that the person receiving the smartemailing tells you which customers are most profitable for you message is a real, live person. maybe it’s cliché, but if you’re trying to reach a person instead of an inbox, it’s beneficial to remember who you’re talking to.
What’s their name? What do they like? When is their birthday? Use what you know about your subscribers to predict the emails they’ll want to receive. You know how it feels when a Starbucks barista pronounces (and spells!) your name correctly, so pass on that virtual joy. Ritual shows us what it means to go above and beyond:
9. Provide valuable offers
Email inboxes are uniquely exclusive. Instead business sale lead of posting on social media platforms or print magazine ads, email lets you take control and offer customers surprise offers they can’t find anywhere else. Offering exclusive promotions or codes via email keeps your readers engaged and creates a higher chance of buying. Here are more tips on how to get leads through email marketing using valuable content.
- Offer variety: Don’t limit yourself to discounts. Consider exclusive content downloads, early access to new products, or loyalty program benefits to cater to different preferences.
- Gate Exclusive Content: Offer valuable lead-generating content like guides, eBooks, or webinars in exchange for an email address. This way, you can build an email prospect list and gain website traffic while providing value.
