The Call to Action is the element that allows you to make a connection with the customer. It is the button that seeks to convert potential customers into final customers through conversion.
It is common that when optimizing the conversion process, many aspects are studied, such as website navigation, colors,
among other things, but the call to action is often neglected. If the action proposed by the call to action does not match
the audience’s intention, it produces strong drops in conversions.
In this article we tell you what the Call To Action is and how you can implement it in your content and social media
strategies.
What should you know about CTA?
A call to action is a phrase or instruction that seeks to provoke japan phone number list an immediate response from the
audience. It is designed to motivate a person to take a specific action after reading a piece of content, such as an
advertisement, email, article, social media post, etc.
Call To Action The main objective of a call to action is to direct the reader’s attention to a specific action that you want
them to take, such as clicking on a link, filling out a form, purchasing a product, subscribing to a newsletter, etc.
Although you can use multiple calls to action, it is best to use just one so as not to divide the visitor’s attention. In
addition, its location on the site along the buyer’s journey is content marketing for different stages of the buyer’s journey essential to ensure that the visitor does not abandon the conversion funnel. Therefore, it must be thought out strategically to lead the customer to the desired action.
What is a good call to action?
A good call to action is usually clear, concise, and persuasive, using action verbs and generating a sense of urgency or
benefit for the reader. Common examples include “Buy Now,” “Sign Up for Free,” “Download Here,” “Subscribe,” and more.
Additionally, CTAs typically have the following characteristics:
- It has a striking design that stands out from the rest of the content on the page. While remaining consistent with the style of the page.
- Its location should be in the places where the reader’s gaze is naturally directed. Upper left corner, the center or at the end of a text.
- Personalized and well segmented.
- Copy should be clear. A good CTA is specific enough for the united kingdom data audience to know what comes next or what they will receive after performing the action you are asking them to do.
- It is completely relevant to the content of the page. It is on and is in line with the user’s intention.
Do you want to know more about the benefits of a good Call to Action? Read: Benefits of the Call To Action for your marketing strategy https://www.cebra.com/blog/benefits-call-to-action
Increase your conversions with a good CTA
Improve your conversion strategy by using the right CTA in your communications. Do you need help generating an attractive call to action for your website? Contact us . At Cebra we can help you.
