The user’s execution of a call to action can be consider a conversion. The conversion rate is calculat bas on how many users out of the total number perform the target action. To optimize this indicator, you will ne to collect the following data:
- average bill;
- profit from the client;
- number of target actions for the reporting period;
- conversion rate (percentage of total traffic that complet the target action);
- conversion cost (budget of one target action);
- Profit per click (the amount of profit from paid advertising);
- ROI (revenue from social mia marketing divid by total costs).
An experienc SMM specialist will bring a telemarketing data prepar audience to the site. Using analytics services, it will be possible to track how much time the visitor spent on the site, what he saw and what he did not find.
5. Number of leads/sales
This metric can be us to track how many potential customer contacts social networks have brought. These could be applications, orders, calls, etc.
Depending on the type of business, leads also include adding a product to the cart, placing an order, services. Leads have their own cost, which can be ruc by working on promoting conversion queries.
6. User engagement
By analyzing this indicator, we find out how actively people react to the company’s activities in social networks. For this, there are such indicators:
- growth rate (number of page reposts during the reporting period);
- approval (number of likes, comments, adding to favorites);
- percentage of interactions (the proportion of users from the total number who show a desire to interact);
- comments;
- subscriber engagement level;
- virality of the publication.
One way to increase user engagement is to offer marketing list them useful and quality content.
7. ROI for this channel
ROI (Return On Investment) is a metric that characterizes the return on investment, i.e. the income relat to a specific investment. This metric allows you to determine how profitable it is for a business to work in a particular direction. The data obtain will help adjust the strategy to prevent wasting the budget.
Conclusion
These are the main and more or less think about the customer journey universal metrics that will help determine the effectiveness of business promotion in social networks. Each campaign may have its own – it all depends on the timing, goals and features of the promot product. It is important to simply understand that these metrics are important, they work and can be useful for everyone – both for customers and for performers.
