Have you ever divided your online customers by gender, age group or region of origin? Imagine that your next Email Marketing Campaign is around Mother’s Day. To whom would you direct all the Marketing actions you carry out?
My question is a caveat : sending your Campaign to your entire customer base might not make sense, don’t you think? Wouldn’t it be more beneficial to launch it only to husbands who want to give their wives something on that special day, or to children who want to give their wives something on that special day?
Always remember that segmentation is getting it right . Direct your online marketing actions to the right audience, and your ROI (Return on Investment) will be greatly improved.
Segmentation of web visits
This is where Google Analytics becomes essential. With the latest updated 2024 mobile phone number data modifications to its interface, it is increasingly easier to know the exact profile of those who visit your website or blog , their average age, gender, country of origin, which pages they visit most and which keywords they use to reach those pages. Now run and use this data to improve your SEO and Social Media strategy !
Facebook segmentation
Every time you publish a post, think about who you want to target . Right under the status update you are writing, you will be able to select age, gender, country, language and many more audience segments who should really be targeted by what you write .
This is especially important if you’re running Facebook ads . Try to target as much as pos sible to reduce the audience you’re targeting to below 100,000 users. This way, it will be more effective!
Segmentation in Email Marketing
If your subscriber database exceeds 1,000 users, don’t send emails to everyone in the how online stores sell personalization same way. Segment them! And this is becoming easier every day if you do it with applications like Doppler. Personalization is another of the techniques that work best in Digital Marketing, and this is possible thanks to segmentation. This way, it will be much easier for you to send personalized emails .
Although there is still a long way
A to go to obtain better applications that make it easier for companies to obtain and correctly manage this data , new and interesting techniques based on segmentation emerge every day that you can try out.
So, stay tuned! Techniques and tools such as Big Data will allow you to obtain com database d plex information about your customers to get to know them better and improve their experience with your product in a more personal and positive way .
And you, do you segment your database taking into account the potential of Big Data? Tell us what you think of the article and what actions you take to improve communication with your clients.