The removal of the old listing with almost 100 reviews exceeding 4.2 came at the worst possible time. We have filled the warehouse to the brim with new stock. The vast majority of Amazon sellers therefore stick to a medium range of 15-30 euros average selling price. In fact, this is what they will recommend to you in most courses. “Don’t get involved in products under 10 euros because it is not worth it.” In this way or something similar, everyone with a little experience in Amazon will pass on this common wisdom to you.
It was these new colour variants that helped us achieve a wow effect
Promoted the old top seller in its first version with Amazon Ads.
Lowered the price of the variants so that they are 25% below the parent variant.
Achieved new reviews accurate mobile phone number list which finally give us an average of over 4.
I admit that the last point came up and we have not actively done it. Since about 500 units had already been sold without new reviews we opened a ticket on Amazon to find out if the reviews had gotten stuck somewhere. According to Amazon support.
this was not the case, but the truth is that two new five-star versions were added shortly after, which positioned the product in a much more favourable position.
What are we seeing now?
The new variants of the product are selling more than the original colour. This ultimately makes sense because all the people who click on the direct transactions between customers original version see the alternatives at a 25% discount and often opt for the lower price.
In addition, a much more favourable average is finally added, which also helps with conversion. In addition, we have carried out an A/B test, which also helps a lot. Here we have found a variant at the level of the first photo that improves conversion by 50%.
We all like to sell products with a high margin
If you earn 50 euros with each sale and sell 100 units a day, you are probably the happiest Amazon seller in the world. The reality is that there are turkey data very few of these products and if you are not Apple you cannot dream of these absolute or relative margins. You do not need Amazon if you are Apple, but you already knew.