What emails to send and when?
- First email – send the next day . Maybe it’s a higher value item, the person may need to think more carefully about their purchase. In the email, mention which celebrities or influencers use the product and why. Also include a call to action .
- Second email – send after 48 hours . Mention the accessories that come with the product and that the customer should definitely not miss. And don’t forget about emotions. Remember one of the basic rules of copywriting: don’t talk about the features of the product, but about how it will change the customer’s life once they start using it.
- Third email – send three days later . It’s time dentist database for concrete evidence of how your product can make the customer’s life better – happier, richer, more adventurous… Bet on “social proof” or user-generated content , work with images and videos.
We know not only the customer’s gender, but given the selected product, which could be, for example, a women’s waterproof backpack made of recycled material, we can also estimate their lifestyle, values, or interests .
What emails to send and when?
- First email – best sent the next day . Send an email that resembles a newsletter in both content and design. Focus on the customer’s preferences – in our case, lifestyle, sustainability, ecology, and adventure travel.
- Second email – send two days later . Inform about accessories for the given product or a similar product. Include attractive photos, valuable information and an irresistible call to action – complete the purchase.
- Third email – don’t send it for at least three days. Create an urgent email that includes social proof. Show with concrete examples how your call to action: 4 tactics to make them more attractive and effective product has changed the lives of many people. List its benefits and your competitive advantage.
Don’t forget about testing
Test your email campaigns and tweak them as needed . Only you can see what works for your customers. Test not only the timing, but also united kingdom data the subject line, email content, calls to action, and graphics.
Let’s list a few facts published by the SaleCycle website focusing on conversions, specifically on increasing abandoned cart conversion rates and increasing customer loyalty:
- 37% of people open an email asking them to complete an order,
- 11% of them click on the back-to-cart link in the email,
- 12% of customers who clicked on the link complete the order.
