Nowadays, creating and launching an App requires a greater effort, both financially, as well as in terms of time and work, to achieve the expected success. In this post, you will discover what strategies you can carry out to boost your App’s Marketing plan and why you should implement them.
Why should you use Email Marketing to launch an App?
Generally, when creating a website or developing an application, we tend to think about the process of creating these digital platforms but not about the marketing plan associated with any business or entrepreneurial project. Has this happened to you? Be careful.
It’s important to understand that just because you’re building a mobile app telegram database users list for the market today doesn’t mean it’s going to be successful. There are thousands of apps with multiple features and options out there , not to mention the countless zombie apps that have fallen by the wayside, but that’s a different story.
It is no longer enough to create an app and wait for it to be downloaded. In order to stand out among so much competition, it is essential to carry out a well-thought-out launch strategy that will make your app known and showcase it to the maximum number of potential users possible .
This action plan should be based on
A combined promotion and ASO positioning campaign (App Store Optimization: positioning in searches made by users within online stores). Within this promotion strategy there are several options to work on, such as:
Adwords advertising: It requires a budget investment but guarantees you will appear on search networks. It will depend on what you choose, you can even choose to have your ads appear on other applications.
Social Media Posts and Advertising: Promote your app daily on YouTube, Facebook, Instagram, Twitter, etc. Don’t forget to include a download link in all your profiles and posts. Listen carefully to your followers’ comments.
So far, nothing you don’t know, right? The problem with this vietnam data ype of promotional actions is that they generally involve quite high costs compared to other options such as:
Advertising on specialized collaborative platforms: Appear instagram reels come in many forms ing on blogs and pages of experts on the subject who make reviews is what will give your future users the most confidence and peace of mind when deciding whether or not to use your App.
Email Marketing: Collect email addresses and send mass emails that are also personalized to make your prospect feel that the email was written especially for them.
While all options are useful and effective when combined, Email Marketing Campaigns cannot be missing from your strategy, they convert 3 times more than Social Networks! In addition, it is a great way to carry out the promotion for a mobile application in an economical, personalized and viral way, as a complement to these other actions that require a greater investment to be effective.