To best organize your marketing and communications activities throughout the year, it is essential to keep in mind when the holidays fall, when the most celebrated anniversaries occur, and when particular awareness days are celebrated. For this reason, we at Esendex have made available the 2024 marketing calendar , with more than 100 communication opportunities to effectively plan your campaigns .
Why Use a Marketing Calendar
Having a detailed marketing calendar is not only a good practice, it is also a concrete advantage, precisely to be able bulk mail masters to plan your campaigns in advance and anticipate your competitors. What other advantages does it offer?
- Clear planning of your marketing campaigns .
- Avoid communications at particularly delicate moments.
- Take advantage of events in other sectors , such as sporting events.
- Plan budget and resource allocation .
In other words, being able to plan ahead allows companies to have the time they need to choose down to the smallest details how to build their communication campaign . Starting from defining the objective and the target, then developing the main theme and finally choosing the channels and the most appropriate time to launch their campaign.
What does the Esendex Marketing Calendar contain?
The Esendex marketing calendar for 2024 contains all the national holidays and major anniversaries , such as Valentine’s Day, Mother’s Day and sales. We have also included the main sporting events and days dedicated to raising awareness among the population on various issues. Finally, we have also added the major days or weeks dedicated to prevention or fighting certain diseases.
Who is it for?
Those who work in the retail sector can this work does not require a large team certainly benefit from it, but not only that. In fact, even those who work in the healthcare sector , pharmacies and paraphar macies can effectively use the marketing calendar. Those who work in the catering and tourism sectors can use it to plan their mobile communication campaigns in advance for long weekends, school holidays or important anniversaries.
The following can also use the calendar effectively:
- Sports associations and gyms, remembering good intentions for the new year and major sporting events;
- Volunteer associations to raise awareness for a cause close to their hearts.
- All companies that want to maintain a constant relationship with their customers and followers.
Plan your campaigns
The main advantage of having a marketing calendar is precisely that of being able to plan well in advance what you want to do. Once you have decided on your communication calendar, you move on to the creation of the campaigns. To help you do this in the best way, regardless of the data on sector in which you operate, there are some golden rules of mobile marketing via SMS that should always be respected . For example, writing clear messages, choosing the most appropriate time to send, up to the personalization of the sender and the message itself.