When you enter a keyword, a drop-down menu will appear below the search bar, showing the expansion terms that people have recently search for and are relat to the keyword you enter . Sometimes the search results page will have another expansion term section call “Others may search for” and “Relat searches” at the bottom. When we write articles, we might as well consider adding these long-tail recommend terms to let the search engine know the relevance of this article to the search term and “understand” the content of the article.
So, how do search engines know that your
article is a good one? In addition to the relevance of the article to the keywords mention above, search engines will also consider the authority and authenticity of the article. Nevertheless, even if the author of your article is not a well-known expert, it does not mean that the authority and authenticity of the article are low. the platform where the article is publish . For example, when both your and your competitor’s articles are about “How to Get Rid of Eye Bags”, and the number of keyword appearances and length are similar, the search engine will refer to the publishing platform of the two articles to determine which article is better. Because articles publish on large platforms are more authoritative than those on small platforms at least in the eyes of search engines , it will be easier to get high rankings accordingly.
For example, “HK ” is a well-known
platform in Hong Kong and has become a brand in itself. Brand bc data america platforms generally have official social platforms, such as Facebook, YouTube, Link In, Twitter, Wiki, etc. It takes a lot of manpower for a brand to be expos on many social platforms. Therefore, search engines will judge whether a brand/company has a certain scale and resources bas on this information.
These brand information becomes
the basis for search engines to measure the authority of the same software allows the website web pages and their content. Therefore, when we choose a platform, we can consider platforms that already have a certain brand effect. Some platforms also have columns to publish uk data interviews with well-known experts or celebrities. Search engines judge these platforms as authoritative platforms and believe that their content is authentic and reliable, and give them high rankings.