These signals allow Instagram to pr ict how likely a user is to interact with a post; how likely the user is to read or like a post, comment and share the post, or to click into the creator’s profile. In short, the more likely the user will interact with a post, the higher its rank.
Higher Engagement, Higher Rank
The rank of your post comes down to whether is likely to interact with your post. The quality and popularity of your post are without doubt major factors. But brand engagement ie how, and whether, a user interacts with your content on Instagram also plays an essential role in determining your post’s visibility. If you want to boost your audience’s brand engagement, consider the following strategies:
Carousels have x engagement rate
Carousels have . x reach and x engagement rate compar to other post types, according to a research by Hootsuite . Carousels prompt shares and saves as they deliver richer messages to your audience. You can include more information in a single post and showcase your products from multiple angles.
Try out different subjects and formats
Brands post once per day on average and it is important to rcs database ensure that there is a wide variety of contents to keep your audiences engag . Create content with different topics and formats single-image posts, Stories, IGTV… and test which works the best. Certain types of content like how-to videos and giveaways tend to be popular.
Don’t forget your audience are also content contributors
Instagram is a social platform, so brands should not cold-email opening tips to break the ice treat it as a one-way communication channel. User generat content UGC is more relatable to the audience, so use it to boost your brand interactions. Share your customer’s post uk data on your Story when s/he hashtags your brand. Also, encourage your audience to respond with interactive elements in Stories, such as polls and questions, and get a sense of which topics they are interest in.
*Mosseri also explain the algorithms of Explore and Reels. Click here to read the full blogpost.