The first step is to identify who you want to invite to your event . To do this, as with any Email Marketing Campaign, it is essential to segment all your contacts, to specifically reach those you think may be potential attendees. Here are a series of questions that will guide you to do it correctly:
Who can attend due to physical proximity (this is if it is an in-person event)?
Is the event aimed at influencers , decision-makers in companies or those who use a certain tool in their daily work?
Is this an audience that is just beginning to engage with your brand or do they already have a bond built?
By answering these questions, and others that will surely occur to you depending on the type of event you are organizing, you will have a better idea of who to address, in what tone, with what content and other aspects that you should take into account to achieve the best results.
Define the Email Sequence
The next step is to think about your series of shipments. Although this may vary, here advertising database is a very good strategy that will surely be of great help to you:
Invitation Email: Two or three weeks before the big event you can send a first piece with an attractive description of the event, the date it will take place and, of course, the best Call to Action! For example: “Register now”, “Reserve your place”, etc.
Confirmation Email: It’s important that the user has no doubt that they have registered correctly. A tip? Add a button to the email that allows them to add the event directly to their calendar, and make sure the person won’t forget the date and time of the event!
Email Reminder: You can send a first alert 3 days before and another one an hour before the event starts. Take advantage of these opportunities to highlight last-minute changes! Another tip? Ads often work perfectly to achieve a higher Open Rate. For example, you can inform in the Subject of the Email that a well-known influencer will be participating and thus get more people to open your piece.
Thank You Email: Tell your audience how happy you are for having them participate. Also, take the opportunity to increase your engagement by giving them a gift for participating or leaving them a link to remember the best moments of the event.
Wait! Don’t just send this Campaign
to those who were able to attend . Reach out to those who didn’t, too, by making it easy for them to find out vietnam data everything that happened and inviting them to the next event.
#3 Take advantage of the possibilities of Email Marketing
A/B Testing , Email Personalization , Automating Sendings for Specific .0 Dates an business with Increased conversion rates d Times, and Responsive . Format are resources that will help you maximize your results in any type of Campaign. Take advantage of all these features!
Would you like an expert to teach you how to define your Email Marketing strategy step by step? Register for free for the online training that Nadia Ilardia , Partner Marketing Manager at Doppler, will provide for Classonlive on Tuesday, June 21 at 12 pm in Argentina . Not your country? Find your schedule here .
Email Marketing for Events
#4 Protect your Lists
It is likely that during the event and after it is over, you will be offered to buy your Subscriber Base or to exchange for more contacts. Do not accept! This will always be counterproductive in the long term.
Stay loyal to your users ; they offered you their data and they won’t want to find out that you sold it. In any case, you can use other strategies to exchange leads , such as Guest Posting , Webinars and other actions that will surely give you better results.
7 Tips for a perfect Email
#1 Offer a solid User Experience
UX is key when it comes to attracting attendees to your event. So try to be consistent with the style of your website , emails, and all the channels you use to promote your event. This includes the type of images, tone, fonts, and all of this to convey the essence of your event.
#2 Choose a short, attractive and direct Subject
Use a Subject that you know will capture your Subscribers’ attention. It must be a concise, informative message that is easily distinguishable from advertising or any irrelevant content.