Who said this blog wasn’t about guerrilla marketing? Well, it turns out that I’m running a small campaign with these characteristics for one of the clients I’m working with. product placementPhoto rights by Fotolia To be honest, this was a pretty spontaneous thing. We didn’t plan it too far in advance. The opportunity came up and we went for it.
That’s the ideaProduct Placement
on Social Media It turns out that through a Beguerrilla employee we had the opportunity to access a very popular Facebook page to publish directly. The first thing we did was to look at what kind of posts worked especially well. Copying a bit of the kuwait whatsapp number data type of content that received a lot of interactions, we launched our little guerrilla marketing action . Since we are still in the middle of the campaign, I can’t give you all the details.
What I can tell you is this:
we took a photo with a person. This person was visibly wearing the product. We didn’t mention it, but instead asked a risky question to generate interactions. In the end, we got more than 100 comments . A day later, one of my employees wore the checking online directories the ultimate guide product in a public place and people approached him asking about the brand because they had seen it in a photo on a well-known Facebook page. The value of branding and how it is measured This small action came at zero cost.
Honestlyt wouldn’t have made
sense to spend a lot of money launching this type of experiment, since measuring the return is incredibly complicated. When you run this or any other type of campaign on a regular basis, you should see an increase in brand SEO traffic. That is, people go to Google and search for you . It’s one of the few ways to measure whether the work yo bulk lead doing is paying off. Branding is useful if you sell online , but it is not enough to carry out specific actions without a marketing strategy behind them. If you cannot do everything.
I would focus even more on recurring tasks
where you make little progress but continuously. Achieving peaks is addictive. At the same time, the higher you go, the more you fall because you realize that the increases in attention are temporary and do not turn into sales as you would like. Well, that’s it. Product placement is not only an action that can be carried out on television. It can also (or even especially) be carried out on social networks. Despite its difficult ROI measurement, it allows for low-cost experiments. Once we have reasons to believe that we can generate relevant results, we can take on more risk and invest a little more