Several years ago, I was running in a ten-mile race. At the beginning of any run, it’s a grind. Your breathing is not in sync, your muscles are crying for relief, and your mind is pleading for mercy. It’s not pleasant. This run was no different. And the reality is that I could have stopped if I wanted to.
But a few miles into the race, everything changed. The run became easy and almost pleasurable. What changed? My endorphins kicked in. In short, when you exercise, your brain produces and releases chemicals called endorphins.
The Role Endorphins Play in the Human Body
These chemicals interact with the receptors in your brain that reduce telegram data your perception of pain. The endorphins trigger a positive feeling in your body. People refer to this as a “runner’s high” and is often accompanied by a positive and energizing outlook on life. You’re more optimistic.
This is also the reason why regular exercise reduces stress, increases self-esteem, minimizes feelings of depression, improves memory function, elevates moods, strengthens your heart, and provides a multitude of other physical benefits.
Sales Is Not an Easy Profession
Which brings me to Mark (full disclosure – not his real name for privacy reasons).
Mark is a salesperson I got to know several years ago. It was difficult for him to get out of bed some days because he knew that the day would be a grind. His motivation was suffering. Mark is a smart guy.
He knows that this is a function of his sales job and realizes it’s not easy or everyone would be doing it. I’m sure if we really examined Mark, he was suffering from a case of mild depression, but I’m not a physician.
If this sounds familiar, it probably is. Mark is no different generate leads with leadinfo: which companies visit your website? than a lot of us. He confided all of this to me during one of our coaching calls.
As we were talking one day, I felt like telling Mark to go for a run.
It always made me feel better, triggering all of those wonderful side benefits, and I thought that maybe it could do the same for him. Something inside me told me not to do that, though.
This was a sales coaching call after all, so my advice should be sales related. That’s when it dawned on me. “Sales Exercises” are things like making phone calls and prospecting.
Start and End Your Day with a Prospecting Block
Every time I would make phone calls, as difficult and uncomfortable as they were, I would ALWAYS feel better afterward.
My “sales endorphins” essentially kicked in – elevating my mood, making me more optimistic, enabling me to feel better about myself, etc.
My advice to Mark became crystal clear: start your day with some phone calls AND end your day with phone calls.
This way, he’s starting and carrying a positive feeling throughout the day and then using the same feeling to carry himself after the day is over – not giving any negative thoughts an opening in his world.
Heck, the worst-case scenario for Mark would be that he would find more business.
Sales is a high-pressure profession, and we must find ways to boost our mood as we grind through days. Activating endorphins, therefore, becomes essential in improving your sales performance.
3 Ways to Boost Your Sales Endorphins
- Think about Mark. He tried prospecting, and it immediately boosted his endorphin levels because he was able to feel a sense of accomplishment. The levels really elevated when he got a response or meeting, but even the act of prospecting helped him.
- When you receive a response from a prospect, you naturally create a china data productivity loop. Here’s what I mean. Because you feel positive and good, you more easily do the task that produced this feeling. The more you do the task (in this case-prospecting), the more you feel good. It’s basically a big loop. It’s why when you book a meeting you shouldn’t stop. You should immediately pick up the phone and keep going.
- Continually facing rejection is tough, and sometimes we question ourselves as to whether we are doing the right things when prospecting. When you get a connection, your endorphins not only kick in, but you feel validation that you are on the right path and doing the right things. This naturally makes you feel good.
Reducing anxiety and stress in sales becomes very important because doing so makes the interaction with the customer much more positive, which leaves a great impression upon them.
Therefore, calming the nervous system requires you to reduce the amount of the stress hormone cortisol.
After having interviewed many high-performing salespeople, we have boiled it down to four things they continually do that lowers the cortisol.
