Just as your buyer persona moves through the different stages of the customer journey on their way to becoming a customer , Think about the customer you should also adapt your content.
At the beginning of the customer journey, readers are looking for more general information. In the consideration phase, your content can be high-level, while in the decision phase, the focus should be more on your company or your products/services. To further develop your leads, we recommend creating specific content for each stage of the buyer’s journey (awareness – consideration – decision).
Read more:
Content Marketing: How to Build Optimal B2B Relationships
Create an editorial plan
An editorial calendar will help you create unique content at nepal phone number library a consistent level and become more productive over time. An editorial calendar makes it easier to identify gaps in your content strategy and allows you to delegate tasks and responsibilities to specific team members.
Read more:
Developing a content marketing strategy – we show you how!
Measure your engagement
How did readers interact with the content you created and shared? To measure this, the following metrics are helpful:
- Number of likes/shares/retweets in the various social networks
- Comments on blog articles
- Number of downloads of offers (e.g. white papers, checklists)
- General website traffic figures (views, clicks, dwell time)
If you know which types of content generate more traffic or engagement, Think about emerging trends in content marketing the customer you’ll also know what works and what doesn’t. And if you’re stuck for ideas, there’s no rule against using the same content again in a modified form.
Read more:
3 wishes granted: Conversion rates in digital marketing
Conclusion
To use original, successful content in the marketing mix of an inbound strategy, certain prerequisites must be met. The six content rules mentioned above represent this strategy.
Your target readers are the focus. Knowing them as well as possible is the first sgb directory prerequisite. What interests your personas? Unique content directly addresses their questions.
This also determines the channels through which content should be made available. You can’t promote content. It must be present in the canon of expertise on the core topics of your target audience. The more groundbreaking your content, the better.
That’s why it’s worthwhile to offer content at all stages of the buyer’s journey. This requires editorial planning and consistent measurement of interactions. You ensure success through feedback on relevance and response and also enable your content to be perceived as unique.
