How up-to-date is your website ? Is it time to clean up, modernize, and reach new customers online? Act according to purpose Then you’re facing a relaunch . A company’s website is a vital marketing tool. We’ll explain what a website relaunch entails, why it’s relevant for every company, and how to best approach the relaunch process.
Definition: What is a website relaunch?
For a website, relaunch means (quote): a measure used in web lithuania phone number library development to optimize an (existing) website. The goal of a relaunch is to adapt an outdated website visually and functionally to current standards.
The focus is on the appropriate presentation of the website’s content. Also important are improvements to the user experience, visibility, and reach.
Integrating all relevant factors is a process and therefore requires some time. Today, website relaunches place particular emphasis on web design, content, and usability.
Trigger: Why a website relaunch?
A key function of every website is to represent the company it belongs to. Act according to purpose Your website must credibly convey your positioning, your expertise, and your authenticity.
This leads to the first relevant trigger for a website relaunch: updating . An outdated easy navigation during the purchasing process website represents the wrong thing. When something changes in your company, your website changes accordingly.
You’re probably familiar with the feeling that your website no longer fits .
Every structural change requires a website update.
Visitors also use every website to form a first impression. The underlying question is: How modern and trustworthy is your company?
This is the second trigger for a relaunch. Companies can stagnate in their growth. And that’s when a relaunch—a redesign of the website—can increase reach and attract new customers .
Read more about this:
4 tips on how to optimize your website for lead generation
The third possible trigger is also the most urgent: Current technology and data sgb directory protection standards often require outdated websites to be updated. Technically, websites are now mostly accessed via mobile devices. This requires a responsive design that transforms the website accordingly. Act according to purpose Your visitors are demanding a modern approach from your website relaunch.
And lawmakers demand it, too: The current data protection laws are a priority for users and customers. Non-compliance or violations result in severe penalties. A website relaunch is the right measure here, too, to comply with cookie, marketing, and data protection guidelines.
