The fourth phase of lead management ranks all of the company’s potential customers on a scale. The result: an assessment of the individual potential customers’ willingness to buy from the company.
The resulting score determines the priority with which a potential customer is processed. the leads are evaluated Marketing automation tools are helpful here, providing excellent support to marketing and sales teams, for example, with email marketing, data maintenance, or reporting.
Read more about: What is marketing automation?
Phase 5: Lead Routing – Transferring valuable leads from marketing to sales
The final phase completes the lead management process. In this phase, leads iran phone number library with high sales potential are forwarded to the appropriate sales departments.
These shared data sets have gone through the entire qualification process. They possess high value for the company, already backed by investment.
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Conclusion
Lead management is a strategy for capturing, qualifying, and converting potential fax lead customers. It is used in all forms of digital marketing and typically consists of five phases (including six phases of preparation).
In certain cases, two additional phases are added to the lead management process:
- Lead reporting uses artificial intelligence and statistics to additionally classify leads -the leads are evaluated parallel to the phases in the process described above.
- Lead analysis aims to determine what exactly motivates leads’ behavior. It examines search and click behavior, as well as the triggers in website content and design.
Both additions require digital tools.
Once a lead has completed the marketing lead management process, it reaches the interface between the marketing and sales processes. This creates a qualified sales opportunity for the company.
