At its core—as is often the case—only a few features reflect the professionalism essential landing page and impact of a landing page. All of them reflect the structure. The five structural elements focus attention and guide visitors through the page. These are:
- headline
- Picture
- information
- Form
- Call to Action (CTA)
To optimize a landing page, it is worth taking a look at each of these 5 elements.
Landing Page Intro: The Headline
The headline is the first thing a visitor sees. Accordingly, it should georgia phone number library be clear, concise, and simple, and clearly convey the benefits of the offer.
This is a rhetorical exercise. Unfortunately, the wording of such a headline is often poorly thought out . Its impact is underestimated. It then serves only as an introduction .
In reality, this headline is the most important part of your entire landing page!
The introduction also defines the first impression. And it corresponds to the purpose lack of customer support essential landing page of the page. If your headline is too long, for example, or the language doesn’t match the CTA you want visitors to click on, you may lose a potential lead. Whenever possible, use the headline to grab maximum attention.
Tip: Keep it short and give users only as much information as they need .
When creating the headline, ask yourself the following questions:
- Who do I want to address?
- What solution do I offer my visitor?
- How does it become immediately clear what it is about?
9 tips on how to formulate gripping headlines.
Landing Page Anchor Point: The Image
90 percent of all information transmitted to our brain is visual in nature. Did you know that this information is processed by our brains 60,000 times faster than pure text? – A picture is worth a thousand words.
It is therefore worth making an effort to select the right images and place them in the essential germany cell number landing page best possible way so that visitors can access a landing page without any hurdles.
The images on your landing pages should also appeal to your persona emotionally, ideally to also convince them on a value level. The goal for interested parties is to fill out a form and thus become a lead in your database.
Ideally, the image conveys the essence of your offer or brand.
One recommendation: Use high-quality images in a sufficiently high resolution to capture your visitors’ attention in a contemporary way.
