I’ve already mentioned CTAs, but they deserve special attention. A CTA is a word or phrase that compels your visitors to take the next step, like signing up for your email list, purchasing a product, or investing in a service.
Unless you tell your visitors what to do, your lead generation strategy simply won’t work. It’s that simple.
CTAs often work best when you use an “I” phrase. For example, we created a Hello Bar above as a lead magnet.
What if we changed the CTA?
Now, I used the phrase “I” which can help users feel more comfortable with your site. Run A/B tests to see which CTA works best for your argentina phone number library audience.
CTA phrases can be long or short. Sometimes, saying something like “Download now” or “Sign up” is enough. For other audiences, you might want a longer CTA phrase like “Sign up for a free trial now!”
You can even use a QR code generator in your CTA to make it easy for users to proceed to the next step. Here’s an example.
6. Optimize your website for conversions and get more leads
Conversion rate optimization (CRO) has become as important as lead generation. Think of these strategies as two sides of the same coin.
CRO involves optimizing every aspect 8 essential elements of successful seo of your website for conversions. You want to give potential customers every opportunity to convert on your product and become a lead or customer.
You can place CTAs in several places on your website:
- At Hello Bar
- End of blog post
- Sidebar
- footer
- Content
- On the login page
Go through every page of your site and find at least one place where you can place a CTA. Just make sure it’s relevant to the content of the page.
To put more emphasis on your CTA, make it animated. Hello Bar allows you to animate your bar to draw more attention to it.
7. Nurture Leads with Email Marketing
Email marketing has become an essential way for businesses to stay connected with potential customers, increase sales, and build stronger communities. Some entrepreneurs even consider their email list to be their most valuable asset.
However, email marketing can only business sale lead work if it is implemented correctly.
First, make sure you stay consistent. If you told your audience you would send them a weekly email, send them your weekly email on the same day. If you told your subscribers you would send a coupon code, make sure you include the coupon code.
Try to keep your emails short and engaging. Focus on one topic per email and optimize the subject line to entice people to open your email.
Most importantly, make sure everyone can read your email. Provide an HTML option for those who don’t want images loaded in their emails.
11. Use strong verbs and words
Just as eye-catching images can compel visitors to stop and take a second look at your content, powerful verbs and other words can similarly grab visitors’ attention.
Strong verbs are also best used for CTAs because they prompt visitors to take action.
Consider these two CTAs:
- Use these strategies to improve your lead.
- Get more leads with these strategies.
Which one is more powerful and concise? The first one, right?
“Boost” is a powerful verb. It’s specific and compelling.
