Examples of abandoned cart items and preheaders:
The product you selected will sell out soon.
You made a great choice, this product is very popular with customers.
Hurry up, there is a lot of interest in the FRIENDS sweatshirt.
Are you buying a sweatshirt as a gift and are not sure about the size? We offer a free exchange.
Lenko, you forgot something with us
. We have the last piece of the product you selected in stock. Come back to get it.
Pavel, can’t decide?
Get advice from our customers and read reviews of the product you’ve chosen.
What can a reminder email do to help?
- Offer free shipping under the pretext of a promotion.
- Place a flawless CTA in your email in engineer database the form of a clearly visible button with the text “Complete Purchase.”
- Highlight your competitive advantages and include positive reviews of the product or your e-shop in general.
- Offer the customer telephone assistance with ordering .
- Make sure your email has a responsive design and displays correctly on both computers and mobile devices.
Consider whether to offer a discount or a gift – there are customers who are specifically waiting for your offer. If you want to use a discount as an incentive, it is better to use it in the second, or even better, in the third email. A discount for the recipient becoming a customer would be suitable (e.g. as part of a loyalty campaign). As for the gift, try to attract attention to the order in the form of a small product, a tester, points for the loyalty program or another bonus.
Botyna.cz left nothing to chance. It mentions competitive advantages, great product features
, and help with selection or completing an order.
A customer we know almost nothing about
Such a customer added a product to their cart that didn’t benefits of account based marketing and inbound sales for b2b sales tell us anything specific about their interests or the problem they were solving.
What emails to send and when?
- First email – send within 30 minutes of cart abandonment. Remind the customer with an eye-catching photo of the item they didn’t complete. Include information about your brand and why shopping with you is the best united kingdom data possible choice.
- Second email – we recommend sending it the next day . Inform the customer that the goods are still waiting for them and attach references from satisfied customers.
- Third email – send two days later . Create a sense of urgency as to why the customer should order the product immediately and not hesitate for a second.
Less mysterious customer
In this case, you know whether it is a woman or a man. The product the customer was looking for tells you a little about the customer. Therefore, personalize the subject and content of the email and include other products of similar value that might interest the customer.
