In the world of digital marketing, everything is constantly evolving, and brands must adapt to new platforms and trends to stay relevant. TikTok, the popular short video app, has become a global phenomenon and has proven to be a powerful Tik Tok for brands tool for business growth. In this article, we will explain how TikTok works for brands, and how they can take advantage of the app to connect with other types of audiences.
What is TikTok and what is it for?
In simple words, TikTok is a video sharing app.
All users can record, edit and share their own productions. Initially, videos were only 15 seconds long. Now they are up to 60 seconds long, combining story videos, which can be edited with filters, music, animation, special effects and more.
Like other social media apps, users can also follow, like, and philippines phone number list comment on everything they see.
Simply put, TikTok videos are making waves because they have made social media even more fun, dynamic, and engaging.
TikTok for brands: when own content is valued more
User-created content generates almost 7 times more engagement and interactions than content created by brands, which has led companies to share more valuable content that truly connects with their audiences.
All of this could eventually motivate the audience to share their own content mentioning their preferred brands or companies (commenting, giving their opinion, their shopping experience, how to prepare for launching performance marketing? their experience with the brand, their own creation, etc.)
For companies, it is key to take all of this into account when planning their monthly posts on social media. This would be part of the different strategies, since the ideal is for organizations to become guides to encourage these interactions and increase the engagement of their brands.
You may be interested in reading: Qualified leads on social networks: How to get them?
How to grow your business with the help of TikTok?
Growing your business with the help of TikTok can be a powerful strategy, especially if your target audience is among younger users. Here are some tips to make the most of TikTok:
1 | Know your audience
Before you start creating content on TikTok, it is crucial that you understand your target audience on the platform. To do this, research their interests, likes, and behaviors that align with your business niche.
This will allow you to tailor your content to connect with them more effectively.
2 | Deliver authentic and creative content
On TikTok, the key to success is being authentic and creative. Create content that shows your brand’s personality in a genuine and original way.
Avoid an overly promotional approach, as well as Tik Tok for brands creating very “professional” videos; prefer more homemade videos, where fun and valuable content for your audience is prioritized.
3 | Participate in trends and challenges
Viral challenges and trends are a big part of TikTok. united kingdom data Participate in those that can relate (without forcing it) to your business or industry.
Adapt your content to popular trends and you will increase your brand visibility to attract new followers.
4 | Collaborate with influencers
Influencers have a huge impact on TikTok and can help you with reach. Collaborate with content creators who have a relevant audience for your niche
You can help promote your products or services in an organic, authentic and effective way!
5 | Use strategic hashtags
Leverage hashtags to increase the visibility of your videos. Use keywords relevant to your business and participate in hashtags and trends to reach a wider audience.
6 | Publish content regularly
Consistency is key to growth on TikTok, so post content regularly to keep your audience engaged and strengthen your presence on the platform.
7 | Reply to messages and comments
Interact with your audience by responding to comments you receive on your videos and direct messages. Interacting with followers will build a stronger relationship with your community and foster loyalty to your brand.
8 | Use TikTok ads
Consider using paid advertising on TikTok to reach an even wider audience. TikTok ads can appear in the For You feed and on discovery pages, giving you greater exposure.
10 | Measure and adjust your strategy
Finally, and as we say at Cebra: you should never forget to measure your results!
On TikTok, you can use its analytics tools to see how your videos are performing and how your account is growing. From this data, you can adjust your strategy based on the results and optimize your content according to your audience’s interests.
